Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 96

A/B Testing Click Through Rate Conversion Rate Machine Learning 96

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. A/B testing helps refine content by identifying what resonates best with the audience.

Conversion Rate 117

Conversion Rate Click Through Rate A/B Testing Conversion 117

Martech

OCTOBER 4, 2024

Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. The post Bluecore moves into experimentation appeared first on MarTech. Processing.

A/B Testing 72

A/B Testing Pop-Up Conversion Rate Retail 72

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This includes A/B testing and optimizing landing pages to improve performance. appeared first on MarTech.

Conversion Rate 66

Conversion Rate A/B Testing Brand Awareness SEO 66

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

Machine Learning 131

Machine Learning Click Through Rate A/B Testing Conversion Rate 131

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. A/B Testing Performance. Consumer engagement rankings.

MarTech 98

MarTech A/B Testing Conversion Rate Marketing 98

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: How are marketers using ChatGPT’s Operator function? Give it a try. Processing.

Marketing 82

Marketing A/B Testing SEO Conversion Rate 82

Martech

MARCH 11, 2025

Since customer preferences are constantly evolving and people can be fickle we must continuously refine our personalization efforts to build trust and drive conversions. The pitfalls of over-familiarity Many martech vendors have assured us that bland, non-personalized messaging will soon be a thing of the past if we just sign the contract.

A/B Testing 103

A/B Testing Conversion MarTech Audience 103

Martech

MAY 29, 2024

Recently at The MarTech Conference , two marketing leaders discussed this precise task. Improve experience to optimize the marketing funnel After looking at the data, you might find that traffic to a particular touchpoint in the marketing funnel is high, but the conversion rate is low. What could be the cause?

A/B Testing 125

A/B Testing Conversion Rate Marketing Communications 125

Martech

SEPTEMBER 16, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Healthcare 66

Healthcare A/B Testing Conversion Rate Conversion 66

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing.

A/B Testing 106

A/B Testing Conversion Rate Conversion MarTech 106

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “Shifting to another A/B tool would only be more of the same.

A/B Testing 98

A/B Testing ROI Conversion Rate Conversion 98

Martech

DECEMBER 28, 2022

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). A/B testing was initially implemented by creating and deploying two separate versions of the email creative to small segments of the database. Holistic testing and iterative learning.

A/B Testing 116

A/B Testing Conversion Rate Conversion MarTech 116

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale. Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.

Conversion 121

Conversion A/B Testing Machine Learning Conversion Rate 121

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech!

Click Through Rate 121

Click Through Rate A/B Testing Marketing Conversion 121

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Adding further precision, this model includes data from the equivalent of 645 years of A/B testing to measure and refine motivation-focused language, emotional response, and engagement.

Machine Learning 111

Machine Learning A/B Testing Marketing Conversion Rate 111

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. As good as GPT is, there’s no substitute for testing and analyzing the data. The second booster of our AI-Powered Engagement engine offers intelligent A/B testing on autopilot.

A/B Testing 98

A/B Testing Machine Learning Media Conversion Rate 98

Martech

MAY 9, 2025

That’s how Simone Verde , the COO at Stacked Marketer and founder of Conversion Accelerator, approached it. High frequency = high conversions Like any direct response pro, Verde understands that high frequency exposure typically leads to high conversion rates no matter what the medium TV ads, Meta Ads, billboards, etc.

Retargeting 84

Retargeting Conversion Rate Conversion A/B Testing 84

Martech

DECEMBER 12, 2022

Using various targeting methods to clearly define an audience likely to purchase your products or services usually boosts engagement and conversion rates. A different strategy would be to personalize your ads until you’re confident in their power to drive conversions and expand your reach, targeting a broader audience.

A/B Testing 110

A/B Testing Conversion Audience ROI 110

Martech

SEPTEMBER 18, 2024

Conversion rates: Measure actions taken Conversion rates are crucial for assessing how effectively your content turns intent into action — like purchases, form submissions or sign-ups. Analyze conversions by micro-moment type to see which are driving the most valuable actions. Processing.

Conversion 69

Conversion Conversion Rate Click Through Rate A/B Testing 69

Martech

MAY 15, 2024

We’ve found that if someone has saved an email to act on it later, their intent is higher; therefore, the conversion rate is higher than in the initial reporting window. The result is campaign metrics that are likely more positive than you initially thought, especially accounting for conversions.

A/B Testing 126

A/B Testing Conversion Conversion Rate Marketing 126

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. Example : A fitness apparel brand uses A/B testing to determine the optimal time to send their emails. They discovered that emails sent on Tuesday mornings receive an 18% higher engagement rate than those sent on weekends.

A/B Testing 121

A/B Testing Communications Audience Conversion 121

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. What’s more, martech utilization is shockingly low. Marketers report only using 42% of their martech stack capabilities. CMOs should invest in martech training.

A/B Testing 113

A/B Testing MarTech Conversion Rate ROI 113

Martech Series

AUGUST 30, 2022

Once the campaign is active, Anyword also generates analytics on how each variation is affecting conversion rates, providing valuable, real-time insights for the professional marketer. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

A/B Testing 98

A/B Testing Machine Learning Conversion Conversion Rate 98

Martech

OCTOBER 18, 2023

Conversion rate. The percentage of completed goals (conversions) against the total number of visitors. The cost incurred to acquire a customer, calculated by dividing the total campaign cost by the number of conversions. A/B testing. Get MarTech! Cost per acquisition (CPA). Scale wisely.

CPA 129

CPA Conversion Rate Conversion A/B Testing 129

Martech

JUNE 10, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Optimizing the landing page experience can help improve conversion rates.

Conversion Rate 114

Conversion Rate A/B Testing Conversion MarTech 114

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. A/B test different messaging and designs to optimize conversion rates.

Pop-Up 123

Pop-Up eCommerce A/B Testing MarTech 123

Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. When the data reveals a point of friction, A/B testing can identify better alternatives.

Machine Learning 124

Machine Learning A/B Testing Conversion Rate Conversion 124

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

Conversion 106

Conversion Machine Learning A/B Testing Conversion Rate 106

Martech

MAY 11, 2023

What is a martech stack? A marketing technology (or martech ) stack is the collection of technology and software tools a company uses to manage and execute its marketing activities. To create the map you’ll need for your own custom martech stack, start by making a list of all the stack components you think you might need.

Marketing 116

Marketing A/B Testing Click Through Rate MarTech 116

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. B2C marketers are often A/B testing different strategies to optimize campaigns. Marketers shouldn’t assume they know what works from the start.

A/B Testing 116

A/B Testing Marketing Machine Learning Retail 116

Martech

JULY 17, 2023

AT Internet provides insights into website traffic, user behavior and conversion rates. It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. It allows for intuitive segmenting, A/B testing, custom event tracking, and user behavior insights.

A/B Testing 98

A/B Testing SEO Conversion Rate Conversion 98

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

SEO 105

SEO Marketing A/B Testing Conversion Rate 105

Martech

JUNE 18, 2024

Through extensive A/B testing, we’ve found that this tool consistently delivers optimized conversion rates for ecommerce content pages, which is especially crucial in the online purchasing landscape. The post How Georgia-Pacific seeks to leverage AI to its full marketing potential appeared first on MarTech.

eCommerce 119

eCommerce Marketing A/B Testing Conversion Rate 119

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 125

Conversion Rate Cookies A/B Testing MarTech 125

Martech

SEPTEMBER 18, 2023

Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close. Experiment and optimize your sales email sequences using A/B testing of sequence steps (beta).

A/B Testing 131

A/B Testing Education Conversion Conversion Rate 131

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. Send fewer messages, but get more conversions. Brands in early pilot experienced up to a 4X increase in conversion rates.

Marketing 98

Marketing Retail A/B Testing Communications 98