MNTN

JULY 6, 2022

For many marketers, this has been the same game plan for decades. While commercials on linear television will always be limited by the channel’s singular focus on reach and awareness, TV ads gain a new life, set of best practices, and opportunities to drive more concrete results with MNTN Performance TV.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. It uses emails, social media, TV, and more to drive specific actions quickly. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

FEBRUARY 14, 2024

Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies. This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

MAY 16, 2023

This guide will help you understand micro conversions so you can use them to strengthen your marketing strategy. Successful marketing is based on understanding the customer. For example, if a lot of people abandon their carts with specific items, look at how you are marketing those products. What Are Micro Conversions?

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

NOVEMBER 4, 2022

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? You might use performance marketing to increase clicks or boost conversions.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Ad Monsters

JANUARY 13, 2023

That’s what happens in the first nationwide brand awareness TV Campaign from Catalina Crunch. With the help of SuperHeroes NY and System1, the keto-friendly cereal and snack brand created 30, 15, and 6-second spots featured across TV, social media, and CTV platforms, with a focus on amusing their audience.

Advertising 77

Advertising A/B Testing Audience Agency 77

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Smart-Hub

NOVEMBER 1, 2023

CTV (Connected TV) CTV ads are tailored for smart TVs and other internet-connected devices, tapping into the expanding realm of streaming services. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends? Audio Audio ads leverage sound to convey marketing messages.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. Top 5 Paid Social Media Agencies of 2024 How to Choose the Best Paid Social Media Agency How Much Does a Social Media Marketing Agency Cost? This also includes A/B testing different versions to see which performs best.

Agency 52

Agency Media Social Advertising Audience 52

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. Every digital marketing agency is not the same.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 26, 2023

It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication. The key lies in using each method to its best advantage while maintaining a unified, consistent brand message. Or how your inbox receives promotional emails about the latest sales?

Advertising 52

Advertising Click Through Rate Retargeting SEO 52