Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

MarTech 94

MarTech A/B Testing Affiliates Finance 94

Lemonads

SEPTEMBER 21, 2021

Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. Adbeat vs. AdPlexity: Which Marketing Intelligence Solution Is Better for You?

Affiliates 52

Affiliates Marketing A/B Testing Ad network 52

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Lemonads

JULY 22, 2021

User Session Replays is one of the things affiliates have to pay close attention to ensure optimal campaign performance. At lemonads , we’ve helped marketers across many industries find and take advantage of the best affiliate programs, so we’re very familiar with conversion rate optimization (CRO) through user replays.

Conversion Rate 52

Conversion Rate Conversion Affiliates A/B Testing 52

Digiday

NOVEMBER 17, 2022

This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. As a composable solution, Commerce Layer helps brands scale into new markets and digital channels without tearing down and rebuilding their existing e-commerce infrastructures. SIDEARM Sports.

A/B Testing 68

A/B Testing Ad Server Native Advertising Data Management Platform 68

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Gross revenue sources include all channels from Affiliate links to blog & newsletter sign ups. Or maybe they’re email marketing campaigns?

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Automatad Inc.

NOVEMBER 28, 2023

Employ A/B testing, heatmaps, and user feedback to refine site performance. Ensure mobile-friendliness with tools like Google Mobile-Friendly Test. Have a marketing strategy: Social media promotions and emails are the most effective to bring an audience to your news website and boost your ad monetization efforts.

Affiliates 52

Affiliates SEO Audience Banner 52

Lemonads

JULY 30, 2020

New ad formats are developed every year, but not many of them have changed the affiliate landscape like push notifications. Now a favorite among affiliates , push notifications are among the most exciting ads you can run because they allow you to communicate with consumers like never before. What Are Push Notifications?

Affiliates 52

Affiliates A/B Testing Conversion Rate Audience 52

Lemonads

MAY 25, 2020

This is where affiliate marketers can send them notifications and promote an affiliate offer to them. As such, Push Notifications have taken a dominant place in affiliate marketing not only because traffic is pretty cheap and easy to setup an affiliate campaign, but also because it performs.

Affiliates 52

Affiliates Click Through Rate A/B Testing Audience 52

Lemonads

SEPTEMBER 29, 2020

Have all ad data in one place One of the main advantages of RedTrack is that it’s able to consolidate data from all your advertising and marketing channels, whether they are organic or paid. Basically, there are 5 main reasons people subscribe to it. Depending on your needs, RedTrack.io

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Lemonads

JANUARY 21, 2021

Think of it as the plan that will simplify your online marketing, selling and delivering the products and services smoothly and helping you achieve the goals you’re setting step by step. To not mention that ClickFunnels has one of the best affiliate programs out on the web.

Affiliates 52

Affiliates A/B Testing Conversion Conversion Rate 52

Lemonads

APRIL 16, 2021

Today, successful bloggers need to implement advanced affiliate marketing strategies to get the biggest possible return from their content. The concept behind modern affiliate marketing is relatively simple and it dates back at least a few decades, if not hundreds of years.

Affiliates 52

Affiliates Marketing SEO A/B Testing 52

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! First, research competitors and analyze the market landscape.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Lemonads

MAY 14, 2021

The Best Affiliate Marketing Tools to Boost the Affiliate Marketer’s sales. Either you are already sailing the affiliate waters or you decided to get out of your 9 to 5 job and work for yourself, you are here looking for the right tools to make your affiliate marketing efforts smooth and great.

Affiliates 52

Affiliates SEO Marketing A/B Testing 52

Lemonads

SEPTEMBER 23, 2020

Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you! Affiliate Networks: Choose only those ads which are from your favourite Affiliate network.

Affiliates 52

Affiliates Non-Profit Impressions Media 52

Lemonads

DECEMBER 3, 2020

As an affiliate marketer , knowing which platforms provide the best alternative in terms of traffic monetization is crucial for success. That said, promoting offers on Facebook and other leading platforms means facing tough competition, so working with alternative platforms can help affiliates get more exposure with less effort.

Affiliates 52

Affiliates Marketing Conversion A/B Testing 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! This better informs you on what page elements to A/B test!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Lemonads

APRIL 27, 2020

There are many slogans around tests and affiliate marketing which is why only tests allow your campaigns to progress effectively. Let's embark on a special masterclass about testing and analysis of statistical data! It reflects your marketing angle, but is that angle really the best?

A/B Testing 52

A/B Testing Conversion CPA Affiliates 52

Lemonads

SEPTEMBER 7, 2020

And we all know that being a professional affiliate is a means to this end. Among all the types of professional affiliates , we have media buyers. And you get the offers usually on Affiliate Networks. You will need to A/B test them and check why this banner works and not the other one or where to place the Call-to-action.

Affiliates 52

Affiliates A/B Testing ROI Banner 52

AdvertiseMint

OCTOBER 31, 2023

Discount marketing taps into this human desire for deals. It is a marketing strategy that aims to drive sales through compelling discounts and promotional offers. In this article, I’ll draw on my experiences as a shopper and marketer to discuss effective discounting for businesses. Savvy marketers tap into these instincts.

Shipping 52

Shipping Marketing Affiliates A/B Testing 52

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Lemonads

SEPTEMBER 10, 2020

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers, and webmasters in one integrated platform! Moreover, you’ll get helped with your affiliate banners for free! Sponsored Content: Monetize with the largest sponsored content marketplace in the industry.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

MAY 4, 2021

In our Appsflyer review, we cover all the things you need to know about this popular Mobile Attribution and Marketing Analytics Platform. Marketers around the world are always looking for the most accurate and efficient mechanisms to help them track their campaigns.

Affiliates 52

Affiliates Marketing A/B Testing Audience 52

Monetize More

MAY 22, 2023

To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content. Another way to evaluate ad network performance is through A/B testing.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

FEBRUARY 9, 2021

To be successful affiliates need to leverage every single resource they have available, including social media platforms like Facebook. As a matter of fact, Facebook Ads is a great way for marketers to connect with their audiences in a safe, fun, and engaging way. If you are new to Facebook Ads, we invite you to watch this video.

Affiliates 52

Affiliates A/B Testing Conversion Rate Conversion 52

Lemonads

JUNE 7, 2021

Needless to say, Facebook poses a great alternative for affiliates to promote their affiliate links. But, there’s a huge collection of elements that affect the performance of your Facebook marketing campaign, so you need to understand these variables to successfully develop a campaign. Are Affiliate Links Allowed?

Affiliates 52

Affiliates Advertising A/B Testing Video Ads 52

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: 10 Psychological Hacks to Improve Your Content Marketing. 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. What Is Paid Performance Marketing?

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

MNTN

NOVEMBER 4, 2022

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? You might use performance marketing to increase clicks or boost conversions.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Single Grain

DECEMBER 27, 2022

The last year has been a challenge for many marketers and businesses. As more companies move to digital marketing, having the right technology and tools is essential for success. To answer this question, I took ConvertKit for a test drive and spent some time looking at the features and benefits. A/B testing.

A/B Testing 52

A/B Testing Click Through Rate Marketing Affiliates 52

Lemonads

JUNE 8, 2021

Clickfunnels Review- It’s no secret that affiliates need to leverage every single tool at their disposal if they want to achieve success. While there are many essential pieces of software required to build a scalable affiliate campaign, funnel builders are one of the most effective yet overlooked options.

Affiliates 52

Affiliates A/B Testing Conversion Rate Conversion 52

Single Grain

JULY 17, 2023

With each passing month, the standards for digital marketing change. The point is: digital marketing tactics often disappear as quickly as they appear. In this article, we’ll discuss the marketing strategies that have stood the test of time and are still relevant today. Now that’s gone.

Conversion Rate 52

Conversion Rate Marketing Conversion Non-Profit 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. Voluum is an innovative Ad tracker for Affiliate Media Buyer.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Agency 52

Agency Marketing Machine Learning SEO 52