Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Native ads usually record conversions only after the click, meaning they are easier to measure. Display ads can also be an effective solution if it is essential to target a niche audience.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI

Media 67

Media Agency Entertainment Audience 67

AdvertiseMint

NOVEMBER 21, 2023

Have an AI assistant converse naturally with customers? trillion annually by 2030. They can track audience engagement data to optimize timing for campaigns. AI analyzes clicks, conversions, demographics, and more to optimize targeting. Many brands now use conversational AI to enhance customer service.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. Content aired on television and radio have strict standards, which serves to both attract audiences and advertisers to those platforms.

Media 53

Media Ad Tech Machine Learning Viewability 53

Digiday

APRIL 13, 2023

Diamond told Digiday that Version1 has already “had several productive conversations” with potential acquisition partners over the past few weeks, but declined to share specific details about the deals in the works. This interview has been lightly edited and condensed for clarity. This is not about 2023 or 2024.

Media 50

Media Conversion Audience Marketing 50

VideoWeek

JUNE 7, 2023

Then lots of stakeholders across the supply chain get budgets going towards them, to help the advertiser reach their target audience. But it’s not a hard sell, when you have these conversations, it makes sense for advertisers. I think the decade from 2020-2030 will be the decade for CTV. Is there inertia?

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

VideoWeek

DECEMBER 2, 2022

VideoAmp says the integration enables joint advertisers to facilitate a direct, audience-based match using first-party data from Disney’s Audience Graph, matched with VideoAmp’s cross-platform measurement. Good conversation. The move comes as a bid by Elon Musk to lure wary advertisers back to the ailing platform.

Agency 52

Agency Media Ad Tech Audience 52

Digiday

JULY 28, 2022

When publishers first began experimenting with VR, it was anticipated that they would largely use the technology to provide immersive storytelling experiences for their audiences and to place ads within those environments — virtual extensions of two key publisher services. Publishers use VR to expand beyond journalistic purposes.

Entertainment 73

Entertainment Media Marketing Education 73

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

AUGUST 3, 2023

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. Finally, advertisers can grow their audience by using CTV ads. billion by 2030.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. Long-tail keywords are more specific and are known to provide better conversions. Mobile marketing will reach $57 billion by 2030.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145