VideoWeek
SEPTEMBER 22, 2022
Because those technology vendors are separate businesses (including ad exchanges, servers and verification tools), trade bodies are looking to unify efforts to decarbonise this complex process. The UK programme was rolled out globally at this year’s Cannes Lions.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.
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Digiday
JUNE 5, 2022
Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Digiday
APRIL 23, 2023
Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030.
OpenX
JUNE 29, 2022
His hope is that, with deep collaboration, “by 2030, every ad will be a green ad.” . Ad Net Zero is the program for the ad industry to get its house in order,” said Woodford. “ We need to make small, meaningful changes now. At OpenX, we have already made massive progress in reducing our own carbon footprint.
VideoWeek
JULY 22, 2022
Alkimi Exchange Lists on Crypto Platform Uphold. Decentralised ad exchange Alkimi Exchange became listed on multi-asset trading platform Uphold this week. The company aims to equalise the value exchange between publishers, advertisers and users. ” GroupM Plans to Launch its Own Carbon Calculator.
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