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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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Sustainability in Advertising: OpenX Brings Major Brands and Thought Leaders Together at Cannes Lions

OpenX

JUNE 29, 2022

They A/B tested an advertisement with just slight differences meant to maximize usage on the public’s preferred devices and to minimize the carbon footprint. His hope is that, with deep collaboration, “by 2030, every ad will be a green ad.” . Laure-Sarah Labrunie, Media Lead at Nestle, shared a similar experience.

Advertising 52
Advertising Education Food A/B Testing 52
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