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Audio advertising: the ultimate guide

illumin

It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. billion by 2027. These platforms offer brands new, powerful ways to connect with audiences in a personal and immersive way. Poor audio can ruin even a strong message.

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Looking at augmented reality (AR) in advertising

illumin

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion by 2027. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

Ad Monsters

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. of total US media ad spend by 2027. Audience Targeting Capabilities: Who are you trying to reach?

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Digital Audio Advertising in 2024

Basis

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. digital ad spending is expected to reach over $390 billion by 2027. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

billion by 2027. In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No banners on mass-market websites. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion in 2017 to $47.3