Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( introduces THINK1.Ai:

MarTech

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

Marketing

Martech

MARCH 5, 2025

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. The organizations with the best data will be favored to win.

MarTech

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Marketing

Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. The post Will AI agents conduct the martech orchestra in 2025? appeared first on MarTech.

MarTech

Martech

MAY 7, 2025

Martech is in an unprecedented state of flux. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence.

MarTech

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. Dig deeper: These are the challenges and barriers impacting your martech stack 1. For the record, this year’s landscape counts 15,384 tools.

MarTech

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Marketing

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Education

Chief Martech

NOVEMBER 3, 2024

Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? What have they tried?

MarTech

Martech

JANUARY 9, 2025

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Conversion

Martech

MARCH 31, 2025

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Dig deeper: AI is poised to disrupt the world of martech vendors and users The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools.

MarTech

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech

Martech Series

JUNE 23, 2025

Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality.

MarTech

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Demand Side Platform

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising

Martech Series

JUNE 20, 2025

Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. Traditionally, Martech has been assessed using efficiency-based measures like software utilization and cost reductions.

MarTech

Martech

DECEMBER 9, 2024

Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. market: The largest ad market globally, the US, is set to reach $379 billion in revenue by 2025. next year and a further 3% in 2025. Chinas surge: Chinas ad market is expected to grow by 13.5% Whats next?

Agency

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. As I said in my earlier post here on MarTech, I’m not a predictions guy. Let’s call it my Top 10 list for January 2025.* Are we embracing AI in the right way and are we aligned on our strategy with our martech stack?

Marketing

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. cite data integration as their biggest martech management challenge. MarTech Survey: 65.7%

MarTech

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech

Martech

DECEMBER 20, 2024

The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “I think you will see more of Criteo in the upper funnel, period,” said Smith. Email: Business email address Sign me up! Processing.

Retail

Martech

APRIL 16, 2025

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. The 2025 report also found that martech stacks grew in terms of the number of applications and capabilities.

MarTech

Martech Series

JULY 31, 2025

Brands that adopt Positionless Marketing can meet the demand for value, relevance, and real-time personalization According to the Optimove Insights 2025 Consumer Holiday Shopping Report, forty-eight percent (48%) of consumers plan to increase their holiday shopping budgets, signaling strong seasonal intent.

Retail

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Marketing

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail

Martech Series

JULY 30, 2025

Netcore Cloud, a global MarTech leader, has unveiled its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers? As brands optimize, benchmarks are expected to hit 30%-35% by year-end.

MarTech

Martech

NOVEMBER 1, 2024

The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Don’t miss an episode of the MarTech.org podcast. Processing.

Cookies

Martech

SEPTEMBER 6, 2024

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Dig deeper: Where to deploy AI for maximum martech impact Email: Business email address Sign me up! The post AI and security are the focus of latest Salesforce acquisitions appeared first on MarTech. Why we care.

MarTech

Adweek

JANUARY 2, 2025

Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope.

Marketing

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Dig deeper: Why your emails still miss the inbox even if you’re ‘in compliance’ The post Adobe focuses on new Email Designer in May 2025 Marketo Engage updates appeared first on MarTech.

MarTech

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Googles Product Studio is getting a proactive AI boost. Processing.

Marketing

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Why we care. Processing.

CPC

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Marketing