Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 76

Media Cookies Agency Retail 76

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 112

Retail Cookies Agency ROI 112

MNTN

JUNE 12, 2025

Whether you’re launching your first campaign or looking to scale, here’s what you need to know to make Connected TV work harder for your brand in 2025. This is a method that bypasses the problematic cookies method of many other digital channels. How CTV Advertising Works (2025) appeared first on MNTN. What Is Connected TV?

Advertising 90

Advertising Audience Retargeting CPA 90

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 80

Cookies Ad Tech Retail Agency 80

Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Machine Learning 82

Machine Learning Conversion Retail Ad Tech 82

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? 3, 2024 Michael M. ET Loyalty 2.0

Food 92

Food Cookies Pop-Up ROI 92

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Entertainment 104

Entertainment ROI Agency Retail 104

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies 101

Cookies Agency Ad Tech CPM 101

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing 52

Marketing ROI Finance Media 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 99

Advertising Cookies Ad Tech Retail 99

Single Grain

JULY 11, 2025

For marketing executives overseeing substantial PPC budgets, this transition from third-party cookies to privacy-preserving technologies is a reimagining of how campaigns reach, engage, and convert audiences. conversion recovery compared to traditional cookie-based campaigns, with revenue per impression dropping 30%.

Cookies 52

Cookies ROI Impressions Conversion 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Single Grain

JUNE 16, 2025

Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking. The primary issues with GA4 server-side tagging are poor event sequencing and cookie management , rather than server configuration.

GDPR 52

GDPR First-Party Cookies Cookies Conversion 52

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. The executive will work with the company's board on finding a successor but WPP's strategic challenges remain numerous.

Agency 75

Agency Cookies Retail ROI 75

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. The effort reworks the hip-hop group's single, "It's Like That," as an ode to the creativity of girls. ET Loyalty 2.0

Pop-Up 98

Pop-Up Retail Agency ROI 98

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. billion in 2025, a 15.8% 238 million Americans will watch Connected TV in 2025, with 99% of US households subscribing to at least one streaming service. year-over-year increase.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6% ET Loyalty 2.0

Agency 83

Agency Retail ROI Ad Tech 83

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). illumin’s enhanced cookie syncs create the ideal connection between users and partners.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies 86

Cookies Entertainment Click Through Rate Agency 86

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Marketing 70

Marketing Retail Cookies Agency 70

Marketing Dive

JULY 14, 2025

Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec. By Chris Kelly • Dec.

Retail 59

Retail Ad Tech Agency Electronics 59

Marketing Dive

JULY 14, 2025

Published July 14, 2025 Peter Adams Senior Reporter post share post print email license A pedestrian strolls by a KFC storefront that shows Colonel Sanders scowling. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies 83

Cookies Agency Food Retail 83

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail 72

Retail Agency Ad Tech CPM 72

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece.

Electronics 78

Electronics Cookies Agency Ad Tech 78

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 82

Pop-Up Cookies Agency Ad Tech 82

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing Cookies ROI GDPR 52

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 85

Cookies Retail Agency ROI 85

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.'s 28, 2025 E.l.f. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Company Announcements View all | Post a press release Why do people REALLY run in 2025? 3, 2024 Michael M.

Cookies 70

Cookies Pop-Up ROI Retail 70

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Sara Karlovitch Staff Reporter post share post print email license The insurance company is using gaming to help consumers get over road anxiety. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 57

Cookies AutoMobile Retail Agency 57

Advendio

APRIL 14, 2025

In 2025, U.S. Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data. Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel. billion, making up 27.2%

Retail 52

Retail Ad Inventory Cookies ROI 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 70

Cookies ROI Retail Agency 70

Marketing Dive

JULY 16, 2025

Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.

Cookies 65

Cookies Agency Ad Tech CPM 65

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. By Chris Kelly • Dec. Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s By Chris Kelly • Dec.

Marketing 88

Marketing Cookies Agency Ad Tech 88

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Chris Kelly Senior Reporter post share post print email license Alaska Airlines is beginning to optimize its ad budget in line with Meridian’s findings, shifting more spend toward a mid-funnel strategy to move consumers to complete bookings. 10, 2025 Keep up with the story. By Peter Adams and Chris Kelly • Feb.

Agency 62

Agency Ad Tech Cookies Machine Learning 62

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food 57

Food Ad Tech Agency CPM 57

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. It’s not just about compliance. It’s about unlocking campaign performance that was previously impossible to achieve.”

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 98

Retail Agency ROI Ad Tech 98