Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok’s ascent has been swift.

Advertising 98

Advertising Education Affiliates Media 98

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Education 83

Education Electronics Retargeting ROI 83

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. Automating social ad production. So what will 2023 bring?

Media 52

Media Advertising ROI Entertainment 52

Digital Ad Blog

MAY 26, 2025

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. But by 2025, this promise has become increasingly difficult to realize at scale.

Media 59

Media SEO Marketing Healthcare 59

Flashtalking by Mediaocean

NOVEMBER 30, 2021

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range. No surprise then that social advertising budgets are swelling in sync.

Social Advertising 52

Social Advertising Audience Communications Media 52

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok’s ascent has been swift. million to 834.3

Advertising 98

Advertising Education Marketing Media 98

Basis

FEBRUARY 28, 2025

This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. EXPERT POV: This news should be seen as a small confidence boost for advertisers previously worried about a TikTok ban.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok’s ascent has been swift. million to 834.3

Advertising 52

Advertising Education Marketing Media 52

Basis

JULY 29, 2024

Despite continued privacy and cybersecurity concerns from regulators within the US and beyond , the TikTok era of social advertising marches on. Indeed, nailing the creative in a way that is real and raw should be priority number one for advertisers on TikTok. And the internet, and advertisers, seemingly can’t get enough.

Advertising 92

Advertising Education Entertainment Media 92