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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

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Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Digiday

TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This makes Amazon only the third DSP — after Google and The Trade Desk — to access premium inventory across Disney+, ESPN, and Hulu.

Ad Tech 73
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Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52
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Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

Digiday

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Netflix co-CEO Gregory K. Continue reading this article on digiday.com.

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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications.

MarTech 103
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Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?

Digiday

Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-side platform, but who would buy such an asset, especially in this market?

Ad Tech 72
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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. The report forecasts that this will climb to $270 billion annually by 2025. Consumer spend on apps is still increasing.