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Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.
TV ad buying is increasingly driven by adtech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This makes Amazon only the third DSP — after Google and The Trade Desk — to access premium inventory across Disney+, ESPN, and Hulu.
Spotify is bringing a more simplified and revamped user experience to its adtech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.
Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-sideplatforms Google and The Trade Desk, among others, that will go into effect later this month. Netflix co-CEO Gregory K. Continue reading this article on digiday.com.
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications.
Related Insights The Programmatic Publisher The outlook for adtech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-sideplatform, but who would buy such an asset, especially in this market?
The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands. The report forecasts that this will climb to $270 billion annually by 2025. Consumer spend on apps is still increasing.
Netflix to Launch In-House AdTech Next Year Netflix has announced that its in-house adtechplatform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 percent, reaching $11.1
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.
These ads will be sold via Yahoo’s own demand-sideplatform. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said.
By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Exact terms of these agreements were not made available.
The news has implications for demand-sideplatform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster. Read more on VideoWeek.
Discovery aims to reach 130 million global subscribers by 2025. Apple is hiring for a role to help build a demand-sideplatform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Warner Bros.
As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Discover how the Android Privacy Sandbox will transform mobile marketing with insights from Remerge’s Luckey Harpley.
The Week in Tech RTL and ProSieben Combine AdTech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their adtech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.
Usually, this information is stored in a data management platform (DMP) or a demand-sideplatform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.
billion by 2025. It can be done directly or through respective advertising software, such as DemandSidePlatforms or DSPs. Mobile advertising is often used together with other advertising channels to gain maximum results. Importance.
RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-sideplatform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years.
The commercial broadcaster also announced plans to invest in data and adtech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said.
Rather than delivering the same ads to 24 different MENA countries, beIN will use the Synamedia Iris addressable advertising platform to target local audiences. The service is initially available in Morocco, Saudi Arabia, UAE, Iraq and Lebanon, with plans to extend the capabilities to beIN’s streaming services in 2025.
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. percent, with online ad revenues forecast for 12.7 The company actually posted strong revenue growth, up 25 percent year-on-year across the quarter.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S.
Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded AdTech Business Mobile adtech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Advertising revenues, which constitute 37.29
The new corporate structure is expected to be in place by mid-2025. Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based adtech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. ” The Week in TV MFE Secures 3.4
Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8
. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Adtech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. DC Thomson Hits 25,000 Digital Subs.
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-sideplatform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3
They also suggested the advertising partnership with Microsoft would end next year as Netflix builds out its own adtech, and that the company is planning to introduce advertising to its growing gaming business. Another marketer said the level of targeting on Netflix “could get really, really interesting” for brands.
Olli also streamlines WBD’s adtech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.
The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. billion worth of debt.
These include (but are not limited to): demand-sideplatforms (DSP) or sell-sideplatforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).
These include (but are not limited to): demand-sideplatforms (DSP) or sell-sideplatforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).
Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. Be it supply-sideplatforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to improve ad [.]
The commitments were put in place to ensure the Privacy Sandbox tools, which were designed to replace the functionality of cookies, do not give Google uncompetitive advantage by favouring its own adtech services. Read more on VideoWeek.
Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-sideplatform it bought (and rebranded) through its acquisition of end-to-end adtech business Xandr from AT&T. Upscale AI Raises $5.5
percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. percent in Q1 2025, compared with the same quarter last year. A net balance of +18.4 Read more on VideoWeek.
AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile adtech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded adtech business in the world. Read more on VideoWeek.
StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-sideplatform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.
Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. The acquisition is expected to close in early 2025.
Quote of the Week Number of the Week Charts of the Week Channel 4’s Digital Ad Sales Make Up 30 Percent of Total Revenues Channel 4’s ad revenues made up 30 percent of total revenues in 2024 – a target the UK broadcaster set to reach in 2025, meaning it hit the threshold a year ahead of schedule.
Third-party cookies were meant to be removed from Chrome this year, but in April Google pushed the deadline again to 2025. The DSP accused Yahoo of mislabelling video inventory as in-stream units, which tend to fetch higher prices. The research also found that 49 percent of marketing strategies still rely on cookies.
The Week in Tech Experian Acquires AdTech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. The two say the partnership will open up international buyers’ ability to buy ads on Channel 4. Read more on VideoWeek. Read more on VideoWeek.
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