Martech

NOVEMBER 8, 2024

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ).

ROI 130

ROI Media Audience Ad Inventory 130

AdPushup

APRIL 14, 2025

The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets.

Ad network 52

Ad network Ad Inventory Ad Space Advertising 52

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.

Retail 52

Retail Media Ad network Ad Tech 52

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. Predicting the future isn’t easy, but significant changes are expected in the media and advertising landscape by 2025.

Media 52

Media Advertising Retail Cookies 52

Relevant-Digital

APRIL 23, 2024

Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory. The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues.

Cookies 52

Cookies Ad Inventory Advertising 52

Ad Monsters

SEPTEMBER 10, 2024

They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Agency 80

Agency Audience Ad Tech Ad Inventory 80

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

MNTN

FEBRUARY 11, 2025

Why Advertisers Need Performance TV There are plenty of opportunities to reach consumers and earn new business on AVOD platforms, but youre going to need precise targeting tools and access to premium ad inventory to achieve your campaign goals. Enter MNTN Performance TV the hardest working software in television.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Acquisition costs are climbing sharply.

Media 59

Media SEO Marketing Healthcare 59

VideoWeek

OCTOBER 3, 2024

Amazon didn’t further qualify this data in terms of how much content these customers view each week, which is a major factor in measuring the true scale of Prime Video’s ad business. Amazon has also kept its ad load comparatively light across the service, again limiting its total volume of ad inventory.

Ad Inventory 59

Ad Inventory Video Ads Audience 59

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2025. Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world.

Media 77

Media Ad Inventory MarTech Communications 77

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

VideoWeek

SEPTEMBER 27, 2024

CNIL will take enforcement action against non-compliant applications from 2025 onwards. IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

FEBRUARY 29, 2024

Paramount’s quarterly revenues slid by 6 percent YoY (in line with WBD’s 7 percent drop), pulled down by a 15 percent slump in linear ad revenues. But Paramount CEO Bob Bakish pointed to an optimistic scatter market, that is ad inventory not purchased at the Upfronts but closer to the air date.

Shipping 59

Shipping Ad Inventory Entertainment Media 59

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Digiday

SEPTEMBER 15, 2022

After all, the publisher has been in the ads game for a while albeit limited to audio ads in its podcast shows and the odd display ad in a few newsletters. Especially, when the plan is for The Athletic to be profitable by 2025. Why stop there? See the slow decline of third-party addressability.

Non-Profit 72

Non-Profit Impressions Ad Inventory Media 72

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Storing and distribution of high-resolution video content leads to high energy consumption. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! to lower loading time and reduce energy waste.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Brid.tv

MARCH 4, 2024

In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Storing and distribution of high-resolution video content leads to high energy consumption. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. through at least 2025. through at least 2025. advertisers. To improve brand awareness in the U.S., the Financial Times is offering its lowest priced subscription product yet. media market is not new.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

MNTN

FEBRUARY 11, 2025

Why Advertisers Need Performance TV There are plenty of opportunities to reach consumers and earn new business on AVOD platforms, but youre going to need precise targeting tools and access to premium ad inventory to achieve your campaign goals. Enter MNTN Performance TV the hardest working software in television. Want a Closer Look?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

VideoWeek

FEBRUARY 18, 2025

VideoWeek spoke with executives working across the broadcaster to hear more about how its offering is evolving in 2025. One is the launch of an exclusive competition for certified B Corporations, where the prize will be 120,000 worth of ad inventory each for five winners.

Ad Inventory 52

Ad Inventory Audience Advertising Agency 52

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) However, with the rise of online media and a shift in consumer trends, legacy media lost much of its appeal.

Media 52

Media Healthcare Audience CPM 52

VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025.

Entertainment 52

Entertainment eCommerce Agency Media 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Last year, the broadcaster launched an ad tier on its flagship streaming service, AMC+.

Agency 52

Agency Ad Tech Video Ads Media 52

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Single Grain

APRIL 20, 2025

This granular approach allows businesses to concentrate remaining ad dollars where they’ll generate the most efficient returns. While the global digital advertising market continues to growestimated at $667 billion in 2024 and projected to reach $786.2 billion by 2026this growth comes with increased competition and costs.

Marketing 52

Marketing ROI Conversion Rate Audience 52

Single Grain

APRIL 19, 2025

China trade war, auto ad spending fell by 7%, and retail ads dropped by 5%. E-commerce recruitment specialist Harry Joiner suggests brands should reserve ad inventory “for known winners and margin accretive products” while deprioritizing broad brand campaigns in the immediate term. During the 2018-2020 U.S.-China

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Click Through Rate ROI CPC Conversion Rate 52