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How one newsletter tripled paid membership revenue with retargeting emails

Martech

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run? Don’t stop at retargeting ads I know, I know.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully.

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Experian rolls out retail media network solution

Martech

Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 117
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Programmatic 101: What is Retargeting and How Does it Work?

Basis

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

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New horizons for data-driven direct mail marketing

Martech

” Direct mail marketing in 2024 The state of direct mail marketing in 2024 is healthy, according to a report (registration required) from direct mail marketing automation company Lob. ” It began, said Ross, with retargeting. And I get that notification that Amazon just dropped it off — it makes me a little giddy.

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Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’

Digiday

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

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2024 Predictions: Advertising and digital media

Martech

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 134