Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

Cookies

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes. billion in the US.

Advertising

Digiday

APRIL 8, 2025

By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions. Norman, who is responsible for overall content marketing for Wondering podcasts, began 2024 with Wondery Means Business, the first of six innovative marketing campaigns.

Media

Martech

JULY 24, 2024

SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! For example, we don’t need to use both Google Analytics and SharpSpring for website analytics. This frees you up for more interesting tasks.

MarTech

YieldBird

JULY 1, 2025

Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020. Protected Audience (FLEDGE) for on-device retargeting.

Cookies

Single Grain

JULY 27, 2025

LinkedIn has become the undisputed leader in B2B advertising, capturing 39% of total B2B ad budgets by late 2024 and establishing itself as the single-largest channel for B2B digital advertising. Their specialty in website visitor retargeting creates powerful account engagement sequences.

Retargeting

PubMatic

JUNE 23, 2025

As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024). This not only reduces reliance on OTA commissions but also reclaims margin through smarter targeting and retargeting.

Retargeting

Single Grain

JUNE 1, 2025

Let’s examine how nearly 20% of marketers have allocated more than 40% of their marketing budget to AI-driven campaigns in 2024 ( Influencer Marketing Hub Benchmark Report ). Behavioral targeting and retargeting : Customizing ads based on past user interactions.

ROI

Single Grain

JULY 1, 2025

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. Retargeting sequences: Create follow-up Conversation Ads for prospects who engaged but didn’t convert. This requires more setup but creates incredibly relevant messaging that stands out in crowded inboxes.

Conversion

Single Grain

JULY 6, 2025

out-of-home ad spend in 2024, reflecting a 7.5% programmatic OOH transactions in H1 2024 were executed via custom Private Marketplace (PMP) deals, with another 32% through always-on PMPs, according to Statista research. Digital out-of-home advertising captured 34% of total U.S. 60% of U.S.

ROI

Single Grain

MAY 12, 2025

in 2024, substantially outperforming the 5.3% According to TikTok’s What’s Next 2024 Trend Report, users are 1.8x Clinique’s influencer-led campaign demonstrated this potential dramatically, achieving a 441% increase in conversion rate according to TikTok’s What’s Next 2024 Trend Report.

Marketing

Single Grain

JULY 25, 2025

Advertisers allocated 39% of their total digital ad budgets to LinkedIn Ads in 2024, up from 31% the previous year , representing billions of dollars in marketing investment. The stakes couldn’t be higher. Yet many companies struggle to maximize their LinkedIn ROI due to inadequate targeting capabilities and lack of strategic expertise.

SEO

Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Account-Based Advertising

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Loyalty programs have strongly demonstrated their impact for brands like Starbucks, with their rewards members driving 60% of the brand’s sales ,demonstrating the program's impact on retention and spending.

Agency

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data. billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7

Retail

Basis

FEBRUARY 28, 2025

The platforms efforts appear to be paying off, with Q3 2024 revenue increasing by 18% year over year. Alexa Dillon | VP of Search Media Investment August 2024 Instagram Adds Stories Comments to Encourage Interaction [:02] THE NEWS: As a new way to encourage engagement on Instagram, Meta is rolling out comments on Stories.

Social Advertising

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run? Don’t stop at retargeting ads I know, I know.

Retargeting

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. Audience Insights and Retargeting Opportunities Information sharing extends to audience development, with each channel contributing unique data. However, these rates vary dramatically by sector and campaign quality.

SEO

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Want a higher ROAS?

Retargeting

illumin

MARCH 6, 2025

trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 ROI-Driven Targeting Financial brands highlight high-return opportunities for personal and business investments, using lead generation ads and retargeting to attract high-intent customers. trillion in 2025.

Education

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. Interested to hear more? CPA on Meta Feeds and a 3% increase in click-through rates.

Click Through Rate

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization. But 2024 will be the year we see more widespread application.

Marketing

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. The post How to win Black Friday and Cyber Monday in 2024 appeared first on MarTech.

Shipping

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. The post 3 Proven Black Friday Marketing Strategies to Maximize Cyber Five Performance in 2024 appeared first on Digital Remedy.

Marketing

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising

MNTN

JULY 8, 2024

In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. Retarget Your Way: We always meet our customers where they are – whether that be on the desktop/laptop or their TV.

Retargeting

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. Spoiler alert: it’s not even close.

Advertising

Single Grain

NOVEMBER 14, 2023

9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services. Their retargeting feature is available for ads on Facebook, Twitter and countless other sites, while their staff offers excellent support to help you leverage retargeting to its fullest potential.

Ad network

Single Grain

DECEMBER 8, 2023

Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages. The post The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024 appeared first on Single Grain. Note: Just be careful if you decide to use Lookalike audiences.

CPC

Digiday

APRIL 16, 2024

YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. Rembrand strategically placed Starry and bubly with creators whose content aligned with each brand’s personality, as selected by PepsiCo, with cans appearing on natural surfaces in most videos.

Retargeting

MNTN

FEBRUARY 20, 2024

Retarget those who have visited your site or upload your CRM lists to connect with your loyal customers. The post Streaming TV Advertising: Complete Guide for Marketers (2024) appeared first on MNTN. No need to sweat if you don’t have creative available – MNTN’s Creative-as-a-Subscription can help with that.

Advertising

MNTN

DECEMBER 21, 2023

Let’s take a look at some of the conversation: The 2024 CTV Wishlist When weighing CTV partners, there are a few specific features you’ll want to make sure they have. With MNTN’s audience tools, you can reach first and third party audiences, driving both prospecting and retargeting. Jon Zucker, Sr. Ready to get started?

Retargeting

illumin

MAY 31, 2024

In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads. For example, being able to target and retarget ads to audiences based on affluence or traveller status. billion worldwide in 2024.

Marketing

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.

Retargeting