Martech

DECEMBER 18, 2023

If so, did your integrated data contribute? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. How did your integration effort help the last marketing campaign? Are your customer experience scores rising? We’d like to know how it’s been for you.

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech

JUNE 17, 2024

Overall, the role of a data warehouse architect is crucial in designing and implementing a robust and efficient data warehouse solution that supports the organization’s data-driven decision-making processes. Are you getting the most from your stack? MarTechBot now has 10+ personas to provide more targeted responses.

MarTech 112

MarTech Marketing Data Management Platform 112

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. June 24, 2021 : Google extended its plan to shut off third-party cookies by an extra 2 years (2024). Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. SW : Beyond first-party data, I think a data management platform (DMP) solution and contextual targeting will be really key for colleges and universities.

Education 52

Education Advertising Marketing Cookies 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Adtelligent

DECEMBER 26, 2023

All data is kept in one place and analyzed so that the individual user can be identified. Data Management Platform (DMP) is a great tool to improve personalization and reach the right segments of your audience. Besides, Google Ads Data Manager makes it easier to manage your own data connections and use that data.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 104

Advertising Cookies Non-Profit CPA 104

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Just look at these numbers: $23 billion: Expected U.S. Netacea ).

Advertising 126

Advertising Marketing Ad Exchange Retail 126

VideoWeek

OCTOBER 28, 2022

. “While the Company’s restructuring efforts are ongoing, including the strategic analysis of content programming which could result in additional impairments above the estimate provided above, the restructuring initiatives are expected to be substantially completed by the end of 2024,” according to WBD.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Martech

JULY 9, 2024

Limited behavioral insights While first-party data provides valuable insights into how customers interact with a brand, it often lacks comprehensive behavioral data that third-party sources can offer. Understanding broader consumer behavior and preferences requires data from multiple touchpoints across different platforms and channels.

Marketing 118

Marketing Machine Learning Audience Cookies 118

Martech

DECEMBER 15, 2023

The tools identify, correct and improve quality issues from when the data was collected or transferred to company databases. Quality is essential because decisions will be made on this data. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing 124

Marketing Finance MarTech Data Management Platform 124