VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Open marketplace programmatic yields stabilised in 2024, having fallen the previous year.

Cookies

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. Trend #1: Signal Loss Remains a Challenge What a difference a year makes.

Advertising

illumin

JANUARY 14, 2025

Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

Advertising

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Reclaim audience trust and create sustainable growth.

Cookies

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. They need to ensure their data measurement is up to date and ready to go – leveraging the latest techniques and technology to reach the right audience and have a successful campaign. How many potential voters is your ad reaching?

Advertising

Martech

JULY 16, 2024

Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-party data in favor of applying AI to first-party segments to increase reach and impact. Targeting the right audience leads to higher ROI. Are you getting the most from your stack?

Display Advertising

YieldBird

JULY 1, 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

Cookies

Ad Monsters

NOVEMBER 10, 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.

Ad Space

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops

Martech

FEBRUARY 20, 2025

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.

Advertising

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. The same behavior will repeat as browsers let users choose whether to accept third-party cookies.

Media

Marketing Dive

JULY 18, 2025

Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences. Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. Notably, generative AI is being used to create multiple versions of the same advertisement.

Video Ads

Martech

DECEMBER 3, 2024

Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience. Processing.

Marketing

Martech

AUGUST 13, 2024

GetResponse wasn’t looking for a “cookie-cutter” marketing professional but someone with a unique blend of corporate and entrepreneurial experience. Rather than acquiring vast, impersonal audiences, brands should cultivate authentic communities built on mutual respect and value exchange. Are you getting the most from your stack?

Marketing

VideoWeek

NOVEMBER 6, 2024

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.

Media

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media

Ad Monsters

DECEMBER 17, 2024

As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. This shift aligns with growing consumer privacy demands and regulatory pressures, providing precise, privacy-compliant targeting solutions without relying on third-party cookies.

Marketing

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies

Monetize More

JULY 31, 2025

MonetizeMore’s First-Party Data Suite, integrated via PubGuru enables publishers to turn audience insights into premium ad inventory. Performance Expectation: Publishers leveraging PPID can expect up to a 50 percent increase in eCPM as advertisers bid more confidently on identifiable audiences. faster than cookie-based deals.

Audience

Martech

NOVEMBER 13, 2024

Dig deeper: Why B2B CMOs are frustrated with ABM platforms A large B2B marketing pie, with a lot of players Since neither company owns any media properties, both rely heavily on data, using data points like buyer intent, website engagement, relationship scores, job titles and lookalike audiences to identify prospects for their customers.

Marketing

Marketing Dive

JUNE 30, 2025

Target on Monday unveiled two new campaigns targeted at different back-to-school audiences, Marketing Dive can exclusively share, aligning with the approach the big-box store has adopted around big sales windows as it tries to hone personalization. By Chris Kelly • July 23, 2024 Keep up with the story. © 2025 TechTarget, Inc.

Marketing

Marketing Dive

JULY 14, 2025

All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JULY 29, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams, Jessica Hammers, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.

Marketing

Marketing Dive

JUNE 16, 2025

Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. You can unsubscribe at anytime.

Retail

Marketing Dive

JULY 10, 2025

Proprietary tools that use AI, machine learning and Samsung’s first-party data support the product, which first identifies CTV viewers with high install propensity through advanced audience intelligence. 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Machine Learning

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry.

Advertising

Marketing Dive

JULY 16, 2025

Stretching boundaries, reaching audiences A conversation about possible brand integrations in “Happy Gilmore 2” netted not only the fictional tour sponsorship, but also the creation of a TV spot that shares a creative team with previous Sandler projects, giving the ad a similar (if G-rated) sense of humor to the film. or its subsidiaries.

Cookies

Marketing Dive

JULY 7, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Cookies

Marketing Dive

JUNE 26, 2025

Enable Pinterest Performance+ targeting: Pinterest Performance+ targeting uses visual search technology to understand the creative context of your Pins, then it expands your audience to include people who might be interacting with similar styles of images or aesthetics. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Food

Marketing Dive

JUNE 4, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.

Pop-Up

Marketing Dive

JULY 2, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers.

Entertainment