Remove 2024 Remove Ad Tech Remove CPM
article thumbnail

Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. When buying CTV programmatically, 41% of buyers believe it will drive better return on investment and ad spend and 35% expect it to be easier to achieve scale. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. TechTarget, Inc.s

article thumbnail

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? By Chris Kelly • Dec. By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story.

article thumbnail

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Marketing Dive

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up 97
article thumbnail

Target’s Roundel powers up offsite campaigns with AI-driven analysis

Marketing Dive

The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue.

Retail 61
article thumbnail

DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Snap reported $1.36 TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 68
article thumbnail

WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

Products built around the idea of MMM include Google’s Meridian, which launched in 2024. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Open Intelligence uses AI to perform a similar function. TechTarget, Inc.s Newton, MA 02466.

Media 71