Marketing Dive

JUNE 12, 2025

10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment 103

Entertainment ROI Agency Retail 103

Marketing Dive

JULY 14, 2025

All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year. TechTarget, Inc.s registered office is 275 Grove St.

Cookies 102

Cookies Agency Food Retail 102

Marketing Dive

JULY 7, 2025

By Chris Kelly • April 24, 2024 Latest in Brand Strategy Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams Can Lululemon make a federal case out of ‘dupe culture’? TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 72

Cookies Fashion Agency Ad Tech 72

Marketing Dive

JUNE 16, 2025

By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 107

Retail Cookies Agency ROI 107

Marketing Dive

JUNE 26, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.

Cookies 100

Cookies Performance Targeting Agency Ad Tech 100

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 82

Agency Ad Tech CPM Retail 82

Marketing Dive

JUNE 5, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.

Agency 76

Agency Retail ROI Ad Tech 76

Marketing Dive

JULY 16, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 103

Cookies Agency Ad Tech CPM 103

Marketing Dive

JULY 21, 2025

By Chris Kelly • July 8, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 92

Cookies Pop-Up Retail Education 92

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Food 89

Food Cookies Pop-Up ROI 89

PubMatic

MAY 14, 2025

One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. CPM – not CPI – is the currency. Consumer spend on apps is still increasing.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Marketing Dive

JUNE 9, 2025

Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 5, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? TechTarget, Inc.s registered office is 275 Grove St.

Advertising 92

Advertising Cookies Ad Tech Retail 92

Marketing Dive

JULY 18, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.

Education 96

Education Agency Retail Entertainment 96

Marketing Dive

JULY 1, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.

Cookies 90

Cookies Agency Ad Tech CPM 90

Marketing Dive

JULY 21, 2025

Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We

Agency 54

Agency Cookies Public Relations Ad Tech 54

Marketing Dive

JULY 24, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from VideoAmp builds momentum with Warner Bros. The company this month appointed Peter Liguori as chief executive officer.

Ad Tech 47

Ad Tech Agency CPM Retail 47

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Advertising 58

Advertising Food Agency Ad Tech 58

Marketing Dive

JULY 10, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s registered office is 275 Grove St.

Cookies 54

Cookies AutoMobile Retail Agency 54

Marketing Dive

JUNE 9, 2025

By Chris Kelly • April 23, 2025 Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 69

Agency Cookies Retail ROI 69

Marketing Dive

JUNE 16, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

Retail 64

Retail Ad Tech ROI Agency 64

Marketing Dive

JUNE 30, 2025

In 2024, the average cost of a wedding was $33,000. off a billionaire’s tag.” In late 2024, JCPenney named Marisa Thalberg as consulting CMO , bringing in an executive who built a reputation for helping legacy brands like Taco Bell and Lowe’s refresh their marketing, amid efforts to turn the brand around in the face of revenue declines.

Retail 97

Retail Agency Ad Tech CPM 97

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s

Cookies 66

Cookies Pop-Up ROI Retail 66

Marketing Dive

JULY 7, 2025

By Chris Kelly • April 24, 2024 Latest in Agencies Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities By Aaron Baar Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams DoubleVerify, IAS develop attention measurement solutions for Snap By Aaron Baar Will AI ‘completely rewire’ loyalty programs?

Cookies 75

Cookies Entertainment Click Through Rate Agency 75

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 66

Cookies ROI Retail Agency 66

Marketing Dive

JUNE 26, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.

Electronics 66

Electronics Cookies Agency Ad Tech 66

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up 78

Pop-Up Cookies Agency Ad Tech 78

Marketing Dive

JULY 8, 2025

Google launched Meridian in March 2024 as a way to provide marketers with the foundation for comprehensive, privacy-durable measurement capabilities. Since then, the tech giant decided against deprecating third-party cookies or offering an opt-out mechanism , and has faced increased antitrust pressure. “How TechTarget, Inc.s

Agency 53

Agency Ad Tech Cookies Machine Learning 53

Marketing Dive

JULY 9, 2025

Editors picks Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. By Peter Adams and Chris Kelly • Feb. TechTarget, Inc.s registered office is 275 Grove St.

Advertising 41

Advertising Agency Ad Tech CPM 41

Marketing Dive

JULY 10, 2025

The platform doubled its advertiser base in 2024. Recommended Reading Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell By Aaron Baar • Oct. The solutions join a number of other efforts from Snap — including recent bets on artificial intelligence — to court advertisers. TechTarget, Inc.s Newton, MA 02466.

Retail 56

Retail Ad Tech Agency CPM 56

Marketing Dive

JUNE 25, 2025

Gomez joined Fabletics in April 2024 as senior vice president of brand marketing and fills a chief marketer role that’s been vacant since Ilona Aman left for Athleta in December 2023. She’s been in the new role since May. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.

Marketing 78

Marketing Cookies Agency Ad Tech 78

Marketing Dive

JULY 25, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing 75

Marketing Cookies Agency Audience 75

Marketing Dive

JULY 25, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.

Marketing 51

Marketing Pop-Up Cookies Agency 51

Marketing Dive

JULY 7, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Adidas unites superstars across music, sports, fashion in culture play Samuel L. TechTarget, Inc.s

Fashion 69

Fashion Pop-Up Agency Ad Tech 69

Marketing Dive

JUNE 3, 2025

Brands are taking note of the change in perspective, with 21% of marketing executives indicating they have no plan to align marketing efforts with social issues , up five points from 2024, according to a 2025 report on brand safety from Advertiser Perceptions. By Chris Kelly • July 23, 2024 Keep up with the story.

Cookies 56

Cookies Retail Agency ROI 56

Marketing Dive

JULY 14, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season The U.S.

Cookies 71

Cookies Agency Ad Tech Media 71

Advendio

MARCH 31, 2025

CES marks the year’s official start for those of us in the ad-tech space. Flexible Pricing (CPM, CPC, etc.) AI Video Ad Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. CES in Las Vegas Date: January 7th-10th Matthew M.

CPC 52

CPC Conversion CPM Banner 52