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Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. When buying CTV programmatically, 41% of buyers believe it will drive better return on investment and ad spend and 35% expect it to be easier to achieve scale. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. TechTarget, Inc.s
10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? By Chris Kelly • Dec. By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St.
By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.
The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Snap reported $1.36 TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
Products built around the idea of MMM include Google’s Meridian, which launched in 2024. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. Open Intelligence uses AI to perform a similar function. TechTarget, Inc.s Newton, MA 02466.
10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.
All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year. TechTarget, Inc.s registered office is 275 Grove St.
By Chris Kelly • April 24, 2024 Latest in Brand Strategy Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams Can Lululemon make a federal case out of ‘dupe culture’? TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.
By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
By Chris Kelly • July 8, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.
One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. CPM – not CPI – is the currency. Consumer spend on apps is still increasing.
Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? TechTarget, Inc.s registered office is 275 Grove St.
By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.
Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from VideoAmp builds momentum with Warner Bros. The company this month appointed Peter Liguori as chief executive officer.
By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s registered office is 275 Grove St.
By Chris Kelly • April 23, 2025 Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.
In 2024, the average cost of a wedding was $33,000. off a billionaire’s tag.” In late 2024, JCPenney named Marisa Thalberg as consulting CMO , bringing in an executive who built a reputation for helping legacy brands like Taco Bell and Lowe’s refresh their marketing, amid efforts to turn the brand around in the face of revenue declines.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s
By Chris Kelly • April 24, 2024 Latest in Agencies Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities By Aaron Baar Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams DoubleVerify, IAS develop attention measurement solutions for Snap By Aaron Baar Will AI ‘completely rewire’ loyalty programs?
Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.
10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.
Google launched Meridian in March 2024 as a way to provide marketers with the foundation for comprehensive, privacy-durable measurement capabilities. Since then, the tech giant decided against deprecating third-party cookies or offering an opt-out mechanism , and has faced increased antitrust pressure. “How TechTarget, Inc.s
Editors picks Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing. By Peter Adams and Chris Kelly • Feb. TechTarget, Inc.s registered office is 275 Grove St.
The platform doubled its advertiser base in 2024. Recommended Reading Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell By Aaron Baar • Oct. The solutions join a number of other efforts from Snap — including recent bets on artificial intelligence — to court advertisers. TechTarget, Inc.s Newton, MA 02466.
Gomez joined Fabletics in April 2024 as senior vice president of brand marketing and fills a chief marketer role that’s been vacant since Ilona Aman left for Athleta in December 2023. She’s been in the new role since May. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. TechTarget, Inc.s Newton, MA 02466.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief Adidas unites superstars across music, sports, fashion in culture play Samuel L. TechTarget, Inc.s
Brands are taking note of the change in perspective, with 21% of marketing executives indicating they have no plan to align marketing efforts with social issues , up five points from 2024, according to a 2025 report on brand safety from Advertiser Perceptions. By Chris Kelly • July 23, 2024 Keep up with the story.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season The U.S.
CES marks the year’s official start for those of us in the ad-tech space. Flexible Pricing (CPM, CPC, etc.) AI Video Ad Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. CES in Las Vegas Date: January 7th-10th Matthew M.
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