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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Basis

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. 2022 has seen an array of new privacy-focused regulation and legislative proposals , both in the US and abroad.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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