Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. What’s A “Bad Habit” Marketers Should Stop In 2024? JR: Use automatic content recognition (ACR) technology to strategically determine broadcast spend versus convergent TV spend for 2024 and beyond.

Advertising 98

Advertising Marketing Cookies Impressions 98

Mediavine

JUNE 17, 2024

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. This year’s major party candidates either emerged victorious early in the process or weren’t seriously challenged at all, meaning the vast majority of potential ad spend is still available, waiting to be deployed by November 4.

Advertising 97

Advertising CPM Cookies Impressions 97

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 102

Retail Advertising Cookies Marketing 102

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 92

Advertising Marketing Cookies Retargeting 92

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. Gartner projects that by 2024, 60% of the data used in AI will be synthetic.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 111

Geo targeting Advertising Ad Space Cookies 111

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained.

Advertising 98

Advertising Impressions CPM Cookies 98

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Unnamed source. Digiday+ Research: A guide to the top 10 ID alternatives for publishers.

Cookies 76

Cookies GDPR Audience Media 76

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies A/B Testing Demand Side Platform 69

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 55

Cookies Ad Tech Ad Targeting Media 55

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Server 98

Ad Server Ad Tech Agency Media 98

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. This is a significant drop from 9.1

Retail 98

Retail Media Ad Tech Audience 98

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. While paid ads generate a better conversion rate in some cases, these results are largely short-lived. As third-party cookies disappear, both channels face more challenges in attribution.

SEO 52

SEO ROI Conversion Rate Conversion 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 59

Ad Targeting GDPR Cookies Machine Learning 59

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. Targeting Capabilities.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

MAY 16, 2023

Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic. Google Chrome will stop using third-party cookies by the end of 2024.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. There was a tremendous amount of waste due to lack of targeting.”. Ad of the Week. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 124

Cookies First-Party Cookies GDPR Pop-Up 124

Basis

DECEMBER 13, 2024

2024 has been another transformative year for advertisers. For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At Truly, 2024 was one for the books. trillion in spending power by 2029.

Cookies 98

Cookies Media Advertising Agency 98

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Brid.tv

NOVEMBER 17, 2023

For instance, in 2019, Facebook (yes, again) was sued by a group of users for allowing real estate agencies to target ads based on a user’s race and nationality (some of which were reported to exclude users in the categories “African Americans” and “Hispanics”), effectively creating a digital redlining phenomenon.

GDPR 98

GDPR Cookies Real Estate Non-Profit 98

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Yup: it’s time to talk about third-party cookie deprecation.

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Retargeting Cookies Pop-Up Conversion 97

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Third-party cookie depreciation. Programmatic ad targeting is only as good as the data it’s based on. For now, much of that data is collected via third-party cookies. Netacea ).

Advertising 124

Advertising Marketing Ad Exchange Retail 124