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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

In 2023, it debuted display ads within its mobile app, then tacked on video ads the following year. A month later, DoubleVerify found itself at the center of another Adalytics report, this time claiming the company often fails to detect bot impressions.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. Spend on TikTok for 2024 was $4.8

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

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2025 Programmatic Advertising Trends to Know

Basis

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern.

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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 billion impressions in return. While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%.

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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

The news follows another 200 layoffs back in March, and 7,000 in 2023, when Disney sought to save $5.5 The move aligns the streaming service with that of Italian sister company Mediaset Italia, following MFE’s acquisition of Mediaset Spain in 2023. billion in costs.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. BDG hasn’t paid rent since October 2023, according to Adweek.