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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. ad agencies rose slightly in May to 220,100 positions. .
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 IPG’s Weber Shandwick Collective, which already works with the company, will be the lead agency. Creative, held by Omnicom’s BBDO and DDB agencies, was not under review. billion per COMvergence. In March, the U.K.-headquartered
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. media agency into WPP ’s largest global media agency network, handling over $32 billion in billings.
A person familiar with the matter told ADWEEK that LVMH had “decided to geographically rebalance its media agency partnerships within its current global portfolio.” Havas’ Argentina-based agency Forward Media—already the media agency of record for LVMH in Italy and Latin America—will now take on additional European markets.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.
The startup, founded in 2022, raised $23 million in a Series A round earlier this year. By Trishla Ostwal --> AI startup Rembrand, which uses generative AI to insert virtual products into social and CTV ads, has entered into a join venture that acquires the U.S. The deal, which closed at the end of June, is Rembrand’s first acquisition.
billion in revenue in 2023 — a 67% increase from 2022. For example, by partnering with our agency, Les Mills streamlined its TikTok strategy, using in-feed and TopView ad placements to drive awareness and reach among key audiences. TikTok generated an estimated $16.1
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Discovery, and Xumo.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day.
For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. However, she does not know how to argue against the 25% returns the AI consulting agency promises with the tactics John approved.
Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.
million in 2022. All respondents: Are involved in recommending, specifying, or approving advertising spending in digital video Spent at least $1 million on advertising in 2023 Work at agencies or directly for a brand marketer The survey was conducted between February 15 and March 1 of this year. The full report can be downloaded here.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Has Fox Eliminated the Assistant News Director Position in Seattle? ” Hatmaker had worked at the Seattle Fox owned station since January 2022. He worked at KHQ in Spokane, Coeur d’Alene, Idaho before that.
“As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack?
The effort started with an “advanced notice of potential rule making” in November 2022. Dig deeper: Acquisitions signal agencies are betting on influencer marketing Why we care: Online reviews and testimonials were one of the features that promised to democratize the internet. The rule was in the works for nearly two years.
Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them. “I In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ABC Good Morning America Begins Broadcasts From New Home at 7 Hudson Square All of ABC News operations are now under one roof Good Morning America anchors at new studios at Hudson Square. Based out of New York, Mark has also contributed to ADWEEK.
Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know.
Wade used the post to reflect on his tenure, which spanned multiple crises and milestones—from the 2017 NotPetya cyberattack, its 2018 CEO transition , to WPP’s exit from Russia in 2022. WPP has also faced layoffs across its media agencies following the rebrand of GroupM to “WPP Media. billion media account to Publicis.
of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work. With 82.4%
Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Finally, Ben Siegel is being promoted to deputy political director and coordinating producer. Also based in D.C., he will report to political director Averi Harper. Based out of New York, Mark has also contributed to ADWEEK.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Behavioral Targeting Moonbug Study Reveals the Best Way Ads Can Interact With Parents A dual-path strategy is necessary when addressing a father-mother dynamic Moonbug Entertainment is known for its CoComelon and Blippi YouTube channels.
Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Plus, join Sprout Social’s Brittany Hennessy for a deep dive into how AI-powered creator discovery, smarter content alignment, and a fresh take on brand safety are making influencer marketing the MVP of the media mix.
With help from other Stagwell agencies, Maydan Sports is designed to help MENA organizations build their brand around the world while making their mark in the region through various sports. Global communications firm Allison Worldwide, which worked on PR for the 2022 FIFA World Cup in Qatar. during the next three to five years.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors.
These laws include: Privacy and the Federal Trade Commission Act The Federal Trade Commission (FTC) is the main enforcement agency in the US for regulating consumer protections. These include: Privacy Act Of 1974: This law determines how data can be collected and used by federal agencies.
Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Even when consolidated campaigns do perform, some brands and agency partners don’t feel the tradeoff is worth it for other reasons, including brand safety concerns. Google has reduced access to auction data, making it harder to see how competitors bid.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Measurement EDO, TelevisaUnivision Expand Convergent TV Partnership ViX is the primary beneficiary EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space. Dan Riess , chief operating officer of U.S.
Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. A cocktail reception, co-hosted by ADWEEK, AI Trailblazers, Cadent, and Julie Thompson, was followed by the annual Julie Thompson VIP Cannes Dinner, which was sponsored this year by AI Trailblazers, Cadent, Chemistry, CLIK Events.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Amy Gilmore Named Strategy Partner at Untangld She was previously at creative agency Accenture Song Untangld opened its U.K. Gilmore had been head of strategy at creative agency Accenture Song. office in 2023. and Europe. office in 2023.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice Here’s What Was Iconic at This Year’s Cannes Lions Content, community, commerce, and purpose are no longer in separate lanes I’m more inspired than ever to keep pushing the boundaries of the modern media company.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Chat & Messaging Meta to Start Including Ads in WhatsApp They will appear in the Updates tab, Status, and Channels sections The ad experience on WhatsApp will incorporate limited information about a user.
Your Skin Barrier Needs You,” debuting today, is the first global campaign from BYOMA, the brand founded in 2022 in Glasgow, Scotland that has since gained traction with young TikTok users and launched in Target, Boots, and Sephora Europe.
” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. By connecting retail media signals to our content, we’re helping brands create more personal, actionable, and measurable experiences—enabling shoppable storytelling and delivering solutions that truly move the needle.”
Below is day three: BRINGING THE X FACTOR TO SOCIAL 9:40 AM – 10:10 AM BRB STAGE, MAIN FLOOR Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Publicis revenues overtook those of US agency group Omnicom in 2022 and has grown the gap in the last two years. The Week in Stocks Agencies IPG shares are down ahead of the agency group’s Q4 results tomorrow, when the company is expected to deliver a year-on-year decline.
And others argue that attention spans havent changed at all, pointing to examples like gamers who play for hours in a single sitting (one 2022 survey found that PC gamers most commonly averaged 1-2 hours per session). But its not currently a need to have measurement solution for all agencies and brands. reach, frequency, etc.)
Marking the calendar The increase continues 15 years of rising ad spend for a quarter that has grown steadily since the 2009 financial crisis – with the exception of Q4 2022, when the UK ad market fell into recession. percent YoY.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Nielsen’s The Gauge Streaming Ratings for June 2025 Streaming continues to widen the gap against linear Nielsens monthly ratings. Based out of New York, Mark has also contributed to ADWEEK.
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Van Dyck’s resume includes past stints at Meta, Apple, Levi Strauss and creative agency Wieden + Kennedy. You can unsubscribe at anytime.
See the media distribution ranking below: Nielsen’s May 2025 Distributor Gauge Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
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