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As AI Advances, Staff-Level Jobs at Ad Agencies Decline

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. ad agencies rose slightly in May to 220,100 positions. .

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Publicis Takes Mars’ $1.7 Billion Media Account From WPP

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 IPG’s Weber Shandwick Collective, which already works with the company, will be the lead agency. Creative, held by Omnicom’s BBDO and DDB agencies, was not under review. billion per COMvergence. In March, the U.K.-headquartered

Media 328
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Nick Lawson Hired as Chairman of UK’s i-media

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. media agency into WPP ’s largest global media agency network, handling over $32 billion in billings.

Media 250
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LVMH Moves Portion of European Media Business From Publicis to Havas

Adweek

A person familiar with the matter told ADWEEK that LVMH had “decided to geographically rebalance its media agency partnerships within its current global portfolio.” Havas’ Argentina-based agency Forward Media—already the media agency of record for LVMH in Italy and Latin America—will now take on additional European markets.

Media 276
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YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.

Media 267
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Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement

Adweek

The startup, founded in 2022, raised $23 million in a Series A round earlier this year. By Trishla Ostwal --> AI startup Rembrand, which uses generative AI to insert virtual products into social and CTV ads, has entered into a join venture that acquires the U.S. The deal, which closed at the end of June, is Rembrand’s first acquisition.

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How TikTok is transforming brand advertising

Martech

billion in revenue in 2023 — a 67% increase from 2022. For example, by partnering with our agency, Les Mills streamlined its TikTok strategy, using in-feed and TopView ad placements to drive awareness and reach among key audiences. TikTok generated an estimated $16.1