Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). The DMA and DSA will take effect 20 days after the text is published in the Official Journal of the EU, which is expected to happen in 2022. Ban on certain types of targeted adverts on online platforms. Table Of Contents.

GDPR 52

GDPR Marketing Advertising Communications 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. On January 25, 2022 , Google introduced FLoC’s replacement: the Topics API.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Advertising 69

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. 5) The Development of New Ad Technologies.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 127

First-Party Cookies Cookies Ad Exchange Impressions 127

TechCrunch Ads

MAY 16, 2022

Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. Its February 2022 decision, also found the IAB itself at fault, giving the industry body two months to submit a reform plan and six months to implement it.

GDPR 67

GDPR Non-Profit Ad Targeting Advertising 67

Martech

FEBRUARY 15, 2023

” Released in September 2022, it is an excellent read and I highly recommend it. In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. ” So, don’t act like it.

MarTech 110

MarTech Conversion Rate Conversion Ad Targeting 110

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. million estimate back in October 2022. The investment firm, which holds a stake in X, said its shares were now worth $4.2

Advertising 52

Advertising Ad Tech Agency Audience 52

AdvertiseMint

JANUARY 27, 2022

This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. What Do They Define as “Targeted Advertising” or “Surveillance Advertising? To What Extent Would Targeted Advertising Be Banned? .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

MNTN

AUGUST 19, 2022

Futureproof Your Brand with Creator Marketing – GDPR. The era of third-party ad targeting is coming to an end. How Leading Brands and Agencies Are Approaching CTV Measurement, Media, and Creative in 2022 – Over the past year, CTV has solidified its position as a go-to option in the omnichannel marketing mix.

Marketing 98

Marketing GDPR Brand Awareness Agency 98

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40