YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day.

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Viewability Impressions CPM Conversion Rate 98

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB).

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

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PrograMetrix

APRIL 28, 2021

The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. What is Ad Refresh?

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Viewability CPM Ad Inventory Ad Space 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. They can help you navigate and determine the best ad formats and placements for your website.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. They can help you navigate and determine the best ad formats and placements for your website.

Viewability 52

Viewability CPM Impressions Fill rate 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Advertising Ad Exchange Ad Inventory Audience 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. Elon Musk (@elonmusk) May 13, 2022. The 2022 Global Insights Report estimated these schemes may have siphoned $140 million from publishers.

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Impressions Ad Tech Media Agency 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

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Display Advertising Advertising Machine Learning Video Ads 52

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”

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Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. Then we have ad exchanges.

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Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. There are many factors that go into determining the price of an in-app ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. FT Saw Strong Ad Revenues in 2022 The Financial Times saw total revenues grow by fiver percent in 2022, aided by its strongest year for ad revenues since 2015, Press Gazette reported this week.

Media 52

Media Non-Profit Advertising Ad Tech 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. With the platform’s various inventory management and yield optimization features, publishers can fine-tune their ad strategy however they see fit.

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Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. billion in 2022 ( Statista ).

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Advertising Marketing Ad Exchange Retail 125

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case.

Advertising 52

Advertising Marketing Cookies First-Party Cookies 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

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First-Party Cookies Cookies Impressions Ad Exchange 127

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. million increase on Q3 2022.

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Ad Tech Agency Media Advertising 98

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. Somewhere along the journey, we got away from that as the mode for buying and placing ads.

Audience 82

Audience Advertising Cookies Ad Space 82

Digiday

SEPTEMBER 29, 2022

Publishers run the risk of producing content or designating ad space to a sportsbook and not converting any of its audience into bettors, thus earning nothing through the CPA model. Learn more about publishers’ preparations for the third-party cookie deprecation here. Revenue share / Lifetime value (LTV) model. billion in 2021.

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CPA Media Non-Profit Audience 69

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Data Privacy is crucial these days with the death of third-party cookies. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

JULY 1, 2022

Brendan Carr (@BrendanCarrFCC) June 28, 2022. French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr DirecTV’s $1.5

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Basis

NOVEMBER 25, 2024

Advertisers face increased barriers to connecting with target audiences, as Google moves ahead with its plans to give consumers a choice over how third-party cookies are used in their Chrome browsers. In the early 2020s, brands began rethinking their spend on Meta as costs rose and ad space grew saturated on the platform.

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Media Audience Advertising Marketing 98