Martech

JUNE 14, 2023

When it comes to AI, change comes fast. AI adoption slowed significantly from 2019 to 2021, things picked up again last year when AI adoption grew by nearly 250%. The IBM survey was released in early 2022, about 10 months before OpenAI’s ChatGPT brought down AI’s price and made it easier to integrate. HubSpot 2023 ).

Marketing 134

Marketing Machine Learning Finance MarTech 134

Martech

OCTOBER 10, 2022

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That complexity is a result of increasing challenges when it comes to collecting, orchestrating and utilizing data. More than 90% of U.K.

MarTech 92

MarTech Marketing 92

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Those technology numbers may not change all that soon. Why we care.

Marketing 93

Marketing SEO ROI MarTech 93

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Well, friends, it’s that time of year again.

Marketing 106

Marketing Retail MarTech Communications 106

Martech

MARCH 15, 2022

Because the more detailed your brand strategy framework is, the easier it will be to succeed when you execute those strategies. Companies with poor branding end up having to pay 10% higher salaries. Companies with poor branding end up having to pay 10% higher salaries. Why is branding important? How to develop a brand strategy?

Marketing 140

Marketing Audience Communications Media 140