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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

Digital advertising continues to thrive, reaching a record $258.6 year-over-year increase from 2023 and the most substantial gains since 2021. Search and Display revenues increased $14.1 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9

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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

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2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

InMobi

InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Steering Intent with Search: The handbook showcases the importance of search advertising in various stages of the consumer journey – awareness, interest, consideration, intent, evaluation, and sale.

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Most marketers don’t expect ad spend drop until next year

Martech

While they believe the total will still be a healthy 9%-plus over 2021, that’s 4% lower than they predicted in fall of last year. billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. Of those, 84% expect ad spend to be it to happen in the first half of 2023. Then there’s Google.

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Looka Inc. Designs Winning Ad Strategy with Microsoft Advertising

Martech Series

Looka users currently face a significant challenge of building awareness among targeted audiences – and with the value of search advertising continuing to grow, multimedia ads can help a brand communicate its value, amplify product discovery, inspire action, and build brand loyalty through rich ad format.

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PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work!

Lemonads

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Competition is high and many ads are achieving the goals you wished you wanted to achieve?

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Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to Accelerate Growth

Martech Series

The AI engine works for all types of Paid Search advertisers but B2B marketers are seeing very high performance lifts as the Google CPC’s for this advertiser group have been especially challenged with the pandemic as competition has intensified,” said Marcus Möller, Co-Founder and Head of Customer Success.

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