Chief Martech

FEBRUARY 10, 2025

It’s 2025, and martech stacks are going through all kinds of changes. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that? for your contribution.

MarTech

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion in 2021, up 39% from 2020. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. billion by 2027.

MarTech

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. It is the opposite of impressive – it is suspicious. ” – Ginny Marvin.

Impressions

Martech

SEPTEMBER 16, 2021

From awesome keynotes to informative breakout sessions, you can look forward to an impressive lineup of standout speakers, including: Jenny Fleiss, co-founder of Rent the Runway and Jetblack , who has been recognized in Fortune’s “40 Under 40,” Inc.’s When: September 28-29, 2021. You’re invited to WebOps.21 Cost: FREE.

Impressions

Martech

JUNE 2, 2022

Also, ad verifier DoubleVerify reports it found a 70% increase in fraud schemes in 2021 compared to the year before. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. The post Studies find big increases in ad fraud attempts and fake traffic appeared first on MarTech. Why we care.

Affiliates

Martech

OCTOBER 26, 2023

Basis Technologies (which rebranded from Centro in 2021) is a global adtech company that integrates programmatic, search, CTV, social and site-direct advertising in their API. Get MarTech! The post New adtech partnership unlocks inventory for multicultural publications appeared first on MarTech. In your inbox.

MarTech

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. Processing.Please wait.

Marketing

Martech Series

AUGUST 22, 2022

Vecteezy made its first appearance on the list in 2021. The company earned its second mention on the list this year with an impressive 3-year growth rate in total revenues of 141%. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl. The post Vecteezy Earns Spot on Inc.

Impressions

Martech Series

DECEMBER 4, 2022

Cyber 5 online sales were up 12% YoY compared to 2021. The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021 , following the 6% increase from October. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

Retail

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. The post LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair appeared first on MarTech Series.

Machine Learning

Martech Series

JUNE 29, 2022

With impressive experience working with traditional data and financial markets, dxFeed is happy to add value by sharing its professional expertise. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions

Martech Series

NOVEMBER 16, 2022

Braze grew 402% during the evaluated period of 2018 to 2021 based on fiscal year revenue growth. We congratulate each winner on their impressive achievements.”. We congratulate each winner on their impressive achievements.”. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Impressions

Martech Series

AUGUST 12, 2022

This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 billion in ad spending expected by 2024. It’s a win-win, if we can make it so.

Advertising

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising

Martech

JULY 22, 2022

An impressive 94% of marketers thought their 2021 was successful. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech. Marketers look forward to big things this year. Thirty-seven percent are confident 2022 will also be a successful year. Get the trends report.

Marketing

Martech Series

JULY 11, 2022

Contentsquare leveraged the Speed Analysis Tool to rank the site performance of brands included in YouGov’s Most Popular Brands Q4 2021, in each of the following retail sectors: Grocery. In 2021, Google updated its algorithm to prioritise on-site experience, favouring sites with top-performing Core Web Vitals. Speciality Retail.

Retail

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. Additionally Glassbox has reduced its YoY operating cash burn to $7.1

Non-Profit

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list. “I’m honored to be leading technology at Magnite,” said Buonasera.

Video Ads

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” ” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

MarTech

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. But a greater benefit is personalization. At least in theory.

Machine Learning

Martech Series

JUNE 29, 2022

It’s also quickly growing as a marketing channel, with an impressive 92% of global users taking action after watching a TikTok video. Between 2020 and 2021, Mavrck has seen a 390% increase in the number of its customer activations on TikTok. And brands have taken notice.

Marketing

Martech Series

JANUARY 12, 2023

Kelley brings a wealth of marketing experience and know-how to FLYR, including an impressive track record leading high-performance teams in rapidly growing organizations,” said Mans. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Discovery Announce Audience Measurement Agreement.

Marketing

Martech Series

SEPTEMBER 13, 2022

He is a proven leader with an impressive track record of catalyzing exponential organizational growth and ensuring operational excellence to support client success. ” Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker. “I am excited to join a very talented Mvix team,” said Stamos.

MarTech

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. “We

Retail

Martech Series

NOVEMBER 17, 2022

company), the global leader in media, martech and data for the tech community, today released the 2022 Customer Engagement Study to gain a better understanding of the various types and volume of content consumed throughout the purchase process for major technology products and services. Foundry (an IDG, Inc.

Education

Martech Series

JULY 20, 2022

In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. Association in previous years, including a gold, silver, and bronze in 2019, and a bronze in 2021 with InnoMark Communications for a Coca-Cola Smartwater “New Flavors Launch” display.

Retail

Martech Series

DECEMBER 16, 2022

These insights, collected from Comcast’s aggregated viewership data from Thanksgiving to Christmas 2021, reflect holiday programming across screens. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Media

Martech Series

OCTOBER 28, 2022

As a core business imperative, Premion prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers.

MarTech

Martech Series

AUGUST 24, 2022

Second Quarter 2022 Financial Highlights : Wishpond achieved record quarterly revenue of $5,007,343 during Q2-2022, a 55% increase compared to revenue of $3,226,877 generated in the same period of 2021 (Q2-2021). Wishpond achieved a gross margin (1) of 67% in Q2-2022 (69% in Q2-2021). million in annual cost savings.

Pop-Up

Martech

APRIL 12, 2022

An impressive 94% of marketers thought their 2021 was successful. The post 2022’s trends in digital marketing appeared first on MarTech. Marketers look forward to big things in 2022. 37% are confident 2022 will also be a successful year. Find out what trends and technologies will make it so. Get the trends report.

Marketing

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. appeared first on MarTech.

Marketing

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing

Martech Series

SEPTEMBER 20, 2022

Founded in 2021 by Casey Adams and Kieran O’Brien, MediaKits enables social media influencers, athletes, and other creators to build cross-platform digital resumes with real-time data to drive monetization. “The Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

ROI

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising