Fuelling Emissions and Driving Change: Untangling Advertising’s Carbon Contribution
VideoWeek
APRIL 14, 2025
A report from the Advertising Association last year found that public perceptions of advertising’s social contribution is improving; 44 percent of UK respondents said advertising drives positive change in society, up from 34 percent in 2021. According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4
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