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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 122
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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

Martech is in an unprecedented state of flux. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. Processing.

MarTech 78
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Integration isn’t a martech problem, it’s an organizational one

Martech

Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Martech integration is not a technical problem. Many martech vendors will tell you integration success depends on their technical approach.

MarTech 105
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The number of martech tools is now 15,384

Martech

Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. But two-thirds of the churn from 2024 to 2025 consisted of tools from the previous decade, 2010 to 2020. Source: Chiefmartec.com.

MarTech 86
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Email deliverability: What you need to know

Martech

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 122
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5 steps to martech stack success

Martech

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 128
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SAP to launch loyalty management solution for retailers

Martech

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. The post SAP to launch loyalty management solution for retailers appeared first on MarTech. We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Why does SAP care? Processing.

Retail 108