Martech

SEPTEMBER 18, 2024

In 2020, during the most stringent lockdowns, CTV viewing hours were far from their highs. The post CTV viewership rebounds to near pandemic-era levels appeared first on MarTech. The growth in CTV ad revenue assumes that increased viewership makes the investment worthwhile. Email: Business email address Sign me up! Processing.

Fill rate

Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. The post SAP to launch loyalty management solution for retailers appeared first on MarTech. We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Why does SAP care? Processing.

Retail

Martech

SEPTEMBER 25, 2024

While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. A hard decision for SMB marketers Marketing consultant, entrepreneur and MarTech contributor Jay Mandel is facing difficult decisions due to the price change.

Brand Awareness

Martech

OCTOBER 1, 2024

Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up! Processing.

Machine Learning

Martech

JULY 29, 2024

Take our brief 2024 MarTech Replacement Survey Consumers aren’t averse to using AI technologies but expect these tools to offer benefits, not simply cost savings, for the brands adopting them. The post Why brands must bridge the knowledge gap in AI adoption appeared first on MarTech. Are you getting the most from your stack?

Machine Learning

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. of total revenue, down from a high of 11% in 2020 and 9.1% appeared first on MarTech.

ROI

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! For that Olympics, 86% of the sponsors were Japanese brands.

Marketing

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The post Amid political ad blitz, brands can hack the media landscape appeared first on MarTech. The 2024 U.S. Digital media costs will soar.

Media

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The post How to use AI in email marketing without losing the human touch appeared first on MarTech. Chick-fil-A dominates over McDonald’s with average store sales of $9.3

Marketing

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Processing.

Machine Learning

Basis

NOVEMBER 19, 2024

With half of marketers finding martech complicated and difficult to use, many agency leaders struggle to realize the full benefits of their tech investments. 3 Considerations for Upgrading an Agency Tech Stack In 2024, marketers are only using about one-third of their martech stack’s capabilities—down from 58% in 2020.

Agency

Martech

AUGUST 13, 2024

The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! As the ruling stated “search text ads are a monopoly” but search advertising was not.

Search Advertising

Martech

AUGUST 5, 2024

MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The post Why marketers must combat the hidden threat of MFA sites appeared first on MarTech. The study found that: Only $0.36 of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 going to ad-tech fees and $0.35

Marketing

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. The post The AI-powered path to smarter marketing appeared first on MarTech. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks. Processing.

Marketing

Martech

JULY 7, 2025

Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. The post 3 marketing tasks genAI can help with — no copywriting involved appeared first on MarTech. Categorizing survey responses: From chaos to ‘Top 6 answers on the board!’ Not even close.

Marketing

Martech

MAY 13, 2025

Today, it’s 2020 all over again, but with tariffs. Things might even change between the day I write this and the day you read it in MarTech. Wrapping up: Spend it if you have it I said that in an earlier MarTech article, “ Why smart marketers should front-load spending in 2025 ,” too. Some were spectacular.

Communications

Martech

OCTOBER 31, 2024

PebblePost launched the first version of its Lookalikes product in 2020. The post New horizons for data-driven direct mail marketing appeared first on MarTech. “Expanding our product line became really important,” Ross said. Please, deliver the letter, the sooner the better. Email: Business email address Sign me up!

Marketing

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail

Martech

JANUARY 16, 2025

By 2020, it had grown to over 10%. How to avoid the strategic pitfall appeared first on MarTech. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. Remember, theyre only System 1 thinkers. Processing.

Marketing

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. The post Real-world insights from deploying custom GPTs for GTM appeared first on MarTech. Each of these serves a different purpose — but together, they define how AI is scaling both efficiency and impact across revenue marketing.

Banner

Chief Martech

JANUARY 2, 2025

It’ll be the Year of AI Agents in martech, in word and deed. This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. Most acquired a CDP or built CDP-like capabilities by the 2020’s. Welcome to 2025!

Fashion

Marketing Dive

JULY 8, 2025

Ben’s Original was formerly known as Uncle Ben’s before rebranding in 2020 in the wake of national discussions around race. In addition to the ads, Ben’s Original partnered with agency JKR to update its brand identity to be more consistent and distinctive.

Food

Martech

JULY 31, 2025

Then (2020): Marketing, sales and customer support sprinted in separate lanes. Bottom line: The feedback loop is light enough for a five-person start-up, yet structured enough for a 5,000-employee enterprise, because it scales by prompts per segment, not by headcount or martech spend. Three KPIs, three decks, one confused buyer.

Shipping

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. appeared first on MarTech. Processing.

GDPR

Marketing Dive

JULY 8, 2025

Open-source optimization Alaska Airlines has worked with Adswerve since 2020, developing different machine learning models around advertising and audience data like predicted lifetime value. Adswerve became a certified Meridian partner in January and utilized a rapid, three-month implementation for its work with the airline.

Agency

Martech Series

JULY 30, 2025

Todd Parsons , who joined Criteo in August 2020 as Chief Product Officer, will assume the expanded role of Chief Product Officer and President, Performance Media. Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

Retail

Martech

APRIL 9, 2025

No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “But, based on what we’ve heard from CFOs, we may be in a 2020 situation, whereby the budget you started the year with may not be the one you end your year with.”

Retail

Martech

JUNE 5, 2025

Why Goliaths lose and Davids win In early 2020, Skype was still a giant. Then 2020 hit, the world shut down, and suddenly everyone needed a simple, reliable way to work from home. Dig deeper: The competition youre ignoring is costing you customers The post The hidden cost of playing defense in marketing appeared first on MarTech.

Marketing

Martech

JULY 17, 2025

B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. The post Your GTM spend isn’t just an expense — it’s an asset appeared first on MarTech. Case depends on evidence quality and time horizon. A 90-second montage with no product pitch. Email: See terms.

Finance

Martech

MAY 27, 2025

How 2020 broke the webinar Before the fateful year 2020, webinars weren’t as popular a content type as they are today. In 2020, virtual events exploded as businesses pivoted from in-person gatherings. In 2024, 25% of organizations ran 50+ webinars per year. What’s gone wrong? The COVID pandemic changed that.

SEO

Martech

APRIL 25, 2025

Before 2020, I would’ve listed email newsletters as my go-to source for staying updated on topics I cared about. Dig deeper: 5 email marketing tech essentials for 2025 success The post Your subscribers are tired and distracted, so give them less and they’ll love you more appeared first on MarTech.

Clickbait

Chief Martech

MAY 6, 2025

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. We cover all of this and more in our new State of Martech 2025 report (free and ungated). The market of martech grew exponentially to thousands and thousands of products. Death of a Martech Salesperson ? solutions categorized.

Marketing

Marketing Dive

JUNE 25, 2025

In 2020, the brand partnered with 5 Gum, a Mars brand, to launch an initial gum offering. Additionally, Razer will help create activations around the gum which feel authentic to the community. Gaming influencers and livestreamers are one aspect of the strategy.

Cookies

Martech

MAY 8, 2025

Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Martech integration is not a technical problem. Many martech vendors will tell you integration success depends on their technical approach.

MarTech

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. Buying martech for today’s problems guarantees tomorrow’s headaches. million rebuilding their martech stack from scratch in 2020. The post 3 critical truths about DXP platform selection appeared first on MarTech.

Healthcare

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The post Salesforce unveils integrated ecommerce storefronts appeared first on MarTech. That genie is out of the bottle. Dig deeper: 3 announcements from Dreamforce marketers need to follow Email: Business email address Sign me up!

eCommerce

Martech

FEBRUARY 26, 2025

The report found that customer-obsessed companies have 15% higher revenue, and customer-clairvoyant firms have 18% higher revenue than in 2020, while customer-ignorant and indifferent firms have only 4%. appeared first on MarTech. Source: Engineering Data Mastery: Beyond Customer Obsession, from Virtusa. Processing.

MarTech