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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit. Gain more control over monetization through flexible pricing (revenue share, CPM, etc.).

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad spend share was largely consistent with levels in 2020 and 2022 (70%). Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM.

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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

Ad Monsters

Surrounded by teens casually tossing around acronyms like CPM and CPA, she spent two years quietly Googling to keep up. In 2020, Twito and her team began building what would become MarkeTeam.ai, which she described as not just another AI content tool, but a platform to replicate how experienced marketers think.

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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Marketing Dive

Ben’s Original was formerly known as Uncle Ben’s before rebranding in 2020 in the wake of national discussions around race. In addition to the ads, Ben’s Original partnered with agency JKR to update its brand identity to be more consistent and distinctive.

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How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Marketing Dive

Open-source optimization Alaska Airlines has worked with Adswerve since 2020, developing different machine learning models around advertising and audience data like predicted lifetime value. Adswerve became a certified Meridian partner in January and utilized a rapid, three-month implementation for its work with the airline.

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Why Mars is putting its focus on Gen Z gamers with Razer partnership

Marketing Dive

In 2020, the brand partnered with 5 Gum, a Mars brand, to launch an initial gum offering. Additionally, Razer will help create activations around the gum which feel authentic to the community. Gaming influencers and livestreamers are one aspect of the strategy. By Chris Kelly • Dec.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.