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Digital video ad spend sees 16% increase this year

Martech

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

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US Buyers Are Reallocating Search and Social Video Budgets into CTV, shows IAB Data

VideoWeek

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. Audience-indexed linear TV ranked lowest, at 27 percent.

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close.

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Week in Charts: Apple Hit by Trade Tariffs, Roku Advertisers Shift to Short-Term Deals, and ITV Stock Rises on Takeover Rumours

VideoWeek

Digital Video Ad Spend Overtakes Linear TV in US Digital video ad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent of total ad-supported TV viewing. The inaugural report found that 72.4

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AI Revolution is “Going to be Bumpy” for Agencies Says Streamr.AI

VideoWeek

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

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Video Monetization Models — Finding the Right Fit for Your Content

Brid.tv

But beyond engagement , video is also a key driver in revenue generation if monetized properly. The right monetization model can make all the difference, shaping a publishers content reach, audience engagement, and overall content profitability. It offers steady revenue and fosters strong audience retention.