Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Not sure where to start?

SEO

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Book My Free Marketing Consultation .

Advertising

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. As per Vincent Bucciachio, founder of SociallyInfused Media: “Whether you are advertising, enhancing your customer experience (CX), or building a broader audience—Instagram is a great retail option. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020).

Machine Learning

Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73

Advertising

Single Grain

AUGUST 11, 2020

” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one. .

Marketing

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. Amazon.sa for Saudi Arabia.

SEO

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Coca- Cola.

Fashion

Martech

DECEMBER 16, 2021

Perhaps more pop-up type events that are more nimble and have more allure because of the intimacy and the opportunity for deeper connections.”. COVID testing may take up to an hour so please arrive early and plan accordingly. About 30% of our respondents said they attended up to two in-person business events this year.

Marketing

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

Pop-Up

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. It’s an element of breaking the ice.”

Pop-Up

Single Grain

SEPTEMBER 10, 2020

On May 28, 2020, Google announced the Page Experience Update , set to release in 2021. Google said it would switch to mobile-first indexing for all sites starting September 2020. How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. * 30 Ways to Come Up with Great Ideas for Your Blog Posts. *

Pop-Up

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.

Marketing

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The best part about Visually is that you can sort by industry and audience as well: 2) Dribbble. Find a researcher to come up with content or topic ideas for an infographic. Infographics don’t work anymore.”

ROI

Single Grain

OCTOBER 1, 2020

This post was updated October 2020. You don’t need five paragraphs of build-up. Explain what you’re detailing in your post, elaborating on why it matters and how the information is valuable to your audience. Because of this, statistics can help you back up your claims while bringing in a third party to validate them.

SEO

Digital Turbine

JUNE 20, 2022

The blog shows how after the early stages of the pandemic caused worldwide advertising revenues to fall 7% in 2020, the industry rebounded in 2021 by growing a “stunning” 22.6%. Men still dominate the console world, making up two-thirds of the gamers – while three quarters of mobile-only gamers are women.

Advertising

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. Maybe yours includes up-to-date info. But don't worry! 2) Expand Existing Content.

SEO

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

Marketing

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

Marketing

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%. minutes per day.

Advertising

Single Grain

SEPTEMBER 23, 2020

That means no matter how far you want to level up, we have optimized systems in place to take you there. . If people think that the money is in SaaS, agencies will pop up like weeds, looking for a quick buck. Reason 5: Building Audiences. We know how to build an audience — and how important that is. million views.

Agency

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

Advertising

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. One way they do so is through the use of Audience Signals the advertisers provide — either remarketing lists or custom audiences — allowing Google to show more ads to an audience that's more likely to convert.

Conversion

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

Audience

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

Demand Side Platform

Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

Advertising

Brid.tv

NOVEMBER 15, 2022

Between April 2019 and 2020 , the industry has grown by a whopping 99% ! If you’re a well-established brand looking for a way to take your events online , you undoubtedly value quality and want to provide the best possible user experience for your audience. Best Video Camera for Intermediate Broadcasters.

Pop-Up

Digiday

OCTOBER 25, 2022

And with digital displays popping up in more strategic locations across the country, marketers will have to diversify their plans to come up with a compelling strategy that incorporates both digital OOH and non-digital OOH displays. In 2020, OOH ad spending plummeting by 29% , according to OAAA. increase in digital OOH.

Marketing

Digiday

JULY 12, 2022

Since #Creators4BIPOC began in 2020, the program has worked with more than 100 creators as part of Logitech’s efforts to address inequality with a $1 million commitment to be spent over a decade. It’s the same concept of someone running for (political) office and they’ve never met a Black person before so they pop up to a church in Harlem.”.

Education

Basis

FEBRUARY 20, 2023

Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. This share will continue to inch up on the back of strong gains during the pandemic, increasing to 65.5% This year, an estimated 130.5

Advertising

Digiday

MARCH 8, 2023

A couple years later in 2018, Tastemade attempted the cafe licensing model in Brazil, its second largest market for audience, and licensed its name to a cafe operator there. But alongside many other food establishments in 2020, the Sao Paulo-based Tastemade Cafe closed during the pandemic. They pop up and it dissolves in six months?

Food

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

Media

Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No unsolicited internet pop-up ads. of the audience is over 21. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion by 2027.

Marketing

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Don't know why your website isn't converting its visitors to customers?

A/B Testing

Ad Monsters

OCTOBER 1, 2022

Yahoo’s alternative ID solution, ConnectID , “uses consent-based, first-party data to bring audiences to life in a world without cookies.” While the data is expansive, ConnectID only works with Yahoo’s DSP which has audience activation and media measurement with assets such as CTV, programmatic audio and much more. In practice, UID 2.0

Cookies

Single Grain

MAY 24, 2021

11 Ways to Optimize Your Podcasts to Show Up in Organic Search. Understand Your Audience and Define Your Niche. Here is an example of the First Page Podcast Carousel that comes up when you're looking for the Marketing School podcast : 2) Position Zero Podcast Carousel. Stand-up comedy podcasts. Most popular podcasts 2020.

SEO

Automatad Inc.

JANUARY 24, 2022

Ad spending increases by 18% from 2020, as the US ad market recovers from 2020-21 pandemic induced recession. As per an analysis conducted through the collaboration of Standard Media Index and MediaPost, the ad market has completely recovered from the recession it experienced in 2020-21. Subscribe to our weekly roundup.

Advertising