InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Smarty Ads

DECEMBER 2, 2019

Emarketer reports that the percentage of programmatic among total digital display ad spending has risen from 73% to 84.8% Moreover, in 2020 it is expected. Throughout recent years, programmatic advertising has been leading the way. throughout 2016-2019.

Ad network 52

Ad network Advertising 52

YieldBird

JULY 1, 2025

Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit.

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. This means in-page push ads are available for all users, on all devices. In-page push traffic ads emerged at the beginning of 2020.

Ad network 52

Ad network CPC Affiliates CPA 52

Digiday

OCTOBER 28, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network , all competing for the same ad budgets. Continue reading this article on digiday.com.

Media 78

Media Retail Ad network Marketing 78

Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. Only 28% were never late and the remaining 42% were late half the time or less.

Demand Side Platform 98

Demand Side Platform Ad network Media MarTech 98

Martech Series

OCTOBER 20, 2022

In 2020, the internet economy contributed $2.5 And all while being exploited for their participation through the growth of user data collection and targeted and third-party ad networks to name just a couple of examples. The global internet promised to democratize publishing and facilitate equitable flow of revenue.

Ad network 97

Ad network MarTech Marketing 97

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Basis

JUNE 30, 2025

Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 75

Retail Search Advertising Machine Learning Audience 75

Martech

AUGUST 6, 2021

CTV platform Roku said that this year’s upfronts doubled those of 2020. But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Advertisers are following the audience.

Ad network 108

Ad network Audience Advertising MarTech 108

PubMatic

JUNE 18, 2024

Full transparency for every ad request and bid response. Sellers.json, and the SupplyChain Object (SCO) spec followed suit in 2020. SSP, Ad Network, Publisher, Developer) for a specific ad placement will see all the details. Together, they form a three-legged stool—a sturdy foundation for supply-side transparency.

Ad network 116

Ad network Agency Advertising Media 116

Brid.tv

FEBRUARY 24, 2025

This model benefits everyone: publishers generate revenue by running ads in their videos , while audiences enjoy unlimited access without paying a dime. The AVOD market has been rapidly increasing each year and is expected to reach $66 billion by 2026, a 144% increase from 2020. Contact our sales to learn more!

Audience 52

Audience Ad network Education Video Ads 52

InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. No one network gets preferential treatment, and typically the highest bid wins. For Facebook, however, the figure is around $296.

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server 52

Ad Server Retargeting Ad network Impressions 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server 52

Ad Server Retargeting Ad network Impressions 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Paleo AdTech

JUNE 27, 2024

The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network. The latter and Taboola were reportedly involved in merger talks for years that fell apart near the beginning of the Covid pandemic in 2020. billion.

CPC 75

CPC CPM Entertainment Ad network 75

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Up until recently, advertisers could only create search ads using text. Trend #8: Image Extensions.

Conversion 111

Conversion CPA GDPR SEO 111

Kevel

APRIL 19, 2022

Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Digiday

OCTOBER 30, 2022

The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021. “On the publishing side, we all have the SKAN IDs for the different ad vendors that serve their ads within our apps,” said Dom Davies, a mobile games consultant.

Conversion 84

Conversion Ad Inventory Ad network Marketing 84

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy. Stay current with how each ad network works so you can spend less (and waste less) on ads.

MarTech 98

MarTech Machine Learning Conversion Cookies 98

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. Use ads.txt file.

CPA 75

CPA Affiliates Conversion Retargeting 75

InMobi

FEBRUARY 2, 2021

It’s also important to differentiate between ad networks and ad exchanges. In short, ad exchanges are open exchanges where buying and selling can occur, while ad networks facilitate programmatic transactions on a more manual basis.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

InMobi

MAY 3, 2021

With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. 

Header Bidding 52

Header Bidding Ad network Impressions Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? Succeeding with Facebook Ads Facebook has more than 2.6

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

InMobi

JANUARY 10, 2019

And by 2020, that’s expected to jump up even higher. In comparison, the typical smartphone user will spend just 13 minutes using a mobile web browser in 2019, and a paltry 12 minutes in 2020. 4) Mobile Ad Networks Provide Real-Time Insights “Life moves pretty fast.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

APRIL 12, 2021

It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario. According to DoubleVerify , fraudulent CTV traffic increased by 161% between just the first four months of 2020. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Ad Wisey

MAY 13, 2022

Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020. Regulated spending.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Monetize More

OCTOBER 6, 2022

Rewarded Video Ads Revenue: In order to ensure a smooth ad monetization journey, an essential metric to track for rewarded video ads is eCMPs (effective cost per mile). eCPMs will differ depending on the demographic location where you are displaying your ads. What about ad network rankings on Android?

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

SODP

OCTOBER 11, 2021

Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads). According to Statista , in 2020, Google’s ad revenue amounted to 146.92 Advertising revenue of Google from 2001 to 2020 in billion U.S. dollars ( source ).

Advertising 52

Advertising Ad network Marketing 52

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . While these standards are not mandatory industry-wide, most video ad networks demand them. .

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

InMobi

MAY 6, 2019

Ad networks are a disappearing breed these days. We hope to see you next year at MAU 2020! Start with brand strategy to make people aware of your brand, then leverage product marketing to push people down the funnel then use Programmatic to go in for the kill.” Supply is consolidating a lot. for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52