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6 Things to Know About WPP’s New CEO Cindy Rose

Adweek

Its shares are currently languishing at a 16-year low after losing its crown to French rival Publicis Groupe as the world’s largest ad network by revenues. Following a rebrand of its media arm , significant client losses , and sluggish new business, WPP issued a shock profit warning on Wednesday , July 9.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit.

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What’s The Latest with Big Tech?

Basis

Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

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Video Monetization Models — Finding the Right Fit for Your Content

Brid.tv

This model benefits everyone: publishers generate revenue by running ads in their videos , while audiences enjoy unlimited access without paying a dime. The AVOD market has been rapidly increasing each year and is expected to reach $66 billion by 2026, a 144% increase from 2020. Contact our sales to learn more!

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Digital Ad Network: How to Choose the Right Tech Partner? [Updated in 2020]

Admixer

A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. The post Digital Ad Network: How to Choose the Right Tech Partner?

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020. *

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Best Video Ad Networks For Publishers and Advertisers in 2020

Smarty Ads

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.