how-programmatic-is-changing-mobile-advertising-new-research 
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?
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Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Could 2024 see the same rate of growth in CTV ad spending?
NewProgrammatic
MARCH 29, 2022
From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.
Ad Beat
NOVEMBER 20, 2019
In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe.
VideoWeek
OCTOBER 28, 2022
In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52
VideoWeek
AUGUST 26, 2022
In this week’s Week in Review: DoubleVerify uncovers a new variant on a CTV fraud scheme, TikTok searches for someone to lead its CTV efforts, and TF1 and M6 prepare concessions to ease the path to their planned merger. Smart Fridges Pose as CTV Devices in New Fraud Scheme. Top Stories. TikTok Signals Renewed Push into CTV.
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