illumin

NOVEMBER 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. Specifically, a legitimate click on a video ad (i.e.

Viewability 53

Viewability Video Ads Impressions Advertising 53

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. To get to the bottom of this, we again surveyed dozens of experts in the field, from gaming apps to omnichannel ad exchanges and everyone in between, to get to the truth.

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

Video Ads 60

Video Ads Media Audience Marketing 60

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. The ad aired at the 2021 Super Bowl, and Anheuser-Busch continued to build on the initial success of its campaign by adding a call to action through its collaboration with the White House, giving out free beers to those who got vaccinated.

Media 110

Media Marketing Non-Profit Audience 110

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Media 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

InMobi

JANUARY 21, 2022

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 103

Advertising Video Ads CPM Viewability 103

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Dig deeper: The B2B CEO’s social media checklist Its most popular features are the Ask Me Anything (AMA) events which have featured such luminaries as President Obama and Bill Gates, as well as actors, musicians, astronauts and more.

Audience 87

Audience MarTech Video Ads Media 87

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. for the next iteration of the Digiday Publishing Summit, taking place March 27-29.

Media 60

Media Conversion Advertising Healthcare 60

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Smart-Hub

JULY 11, 2022

In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. In-app video. What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

VideoWeek

MAY 23, 2023

percent each year since 2019. Social video and CTV on the rise Looking at the growth of specific formats, the AdEx benchmark data showed the continued growth of video ad spend within the wider display category (IAB Europe classifies digital video as a subcategory of total display advertising). percent growth.

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

VideoWeek

APRIL 14, 2023

Top Stories French Video Publisher Brut Finds Fourth Billionaire Investor French video startup Brut, a company that creates youth-skewed news videos, has secured a fourth billionaire backer, shipping tycoon Rodolphe Saade, who acquired a 16 percent stake in the business. percent, a small rise from its previous prediction of 2.6

Media 98

Media Agency Ad Tech Manufacturing 98

More About Advertising

JUNE 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.

Video Ads 59

Video Ads Media Agency Advertising 59

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The company delivered over $1 billion in 2022 revenue, Fubo said, while its subscriber base grew 29 percent YoY.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

MARCH 22, 2023

She added that a digital-first media strategy is more flexible in terms of media buying, given linear TV ad contract terms, and content creation, given TikTok’s format. Increasingly, brands are spending fewer ad dollars on linear television as the cord-cutting trend has yet to lose momentum.

Cookies 59

Cookies ROI Media Video Ads 59

InMobi

MAY 4, 2020

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Digiday

JANUARY 16, 2023

Between the first three quarters of 2022 and the final one, we saw ad spending on TikTok rise 20%,” said Ben Allison, head of media operations at VaynerMedia. “It’s TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism.

Advertising 75

Advertising Video Ads Agency Media 75

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Ad Beat

NOVEMBER 20, 2019

According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 74

Advertising Impressions CPM Cookies 74

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. The reasons behind this trend? Greater control and increased transparency.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My He added that he aims to “leave the corporate world” and pursue no further executive positions.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Director of Technology & Innovation argued that new media formats can provide more immersive experiences, citing recent experiments in volumetric video for the FIFA World Cup.

GDPR 52

GDPR Ad Tech Media Finance 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Karola Karlson

JANUARY 10, 2024

TOP 5 marketing trends in 2024: Gen Z social media is now a must-have Creator marketing & UGC keep growing The AI hype will calm down Results & quality beat scalability Real sustainability over greenwashing But first, a few words about 2023. In parallel, new social media opportunities keep popping up like fungi after rain.

Marketing 52

Marketing Pop-Up ROI Media 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Martech Series

JUNE 21, 2022

We realized pretty quickly that just being able to render videos at scale wasn’t enough to deliver a differentiated experience and it was when we started working with Meta on making video ads more relevant and connecting creative and media workflows that things began to take off.

MarTech 88

MarTech ROI Audience Media 88

InMobi

JANUARY 23, 2022

TL;DR Version: Mobile is the dominant media in our lives, with consumers using a wide variety of free, ad-supported apps throughout their typical day – up to four hours a day by some estimates. Mobile has to be a key part of your media mix. over a third of all time spent with media is devoted to mobile. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

illumin

DECEMBER 14, 2023

Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience. These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience. These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content.

Advertising 52

Advertising Marketing Banner Pop-Up 52