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What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. The deadline was kicked back multiple for various reasons.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. percent drop in WPP’s other global integrated agencies.

Ad Tech 52
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EU Report Recommends Banning Big Tech from Collecting Data for Advertising

VideoWeek

The status quo in digital advertising is “unsustainable”, according to a new study by data rights agency AWO, conducted on behalf of the European Commission, suggesting a ban on Big Tech companies collecting personal data for advertising purposes.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Dive Deeper: .

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

One, Ten, One-Hundred : A documentary (that won a Webby award), where Wistia challenges a video production agency to make three ads with different budgets, exploring the connection between money and creativity. In 2019, Netflix spent about $15 billion on original content. The result? Check it out. The wackier, the better.

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