VideoWeek
SEPTEMBER 26, 2023
The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.
VideoWeek
JULY 21, 2022
They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. Leong said that for Dentsu, attention measurement is a “huge priority”, and that the agency is looking to adopt them across the whole business. “Of
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Ad Monsters
DECEMBER 5, 2022
Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,
Basis
DECEMBER 7, 2023
It starts with a clickbait headline. But if I were a business owner working with an agency, I would ask, “OK, you generated this many impressions, but what impact did they make?” These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page.
Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. Agencies and advertisers and DSPs on the buy-side have already been handling the deprecation of third party cookies for over 2 years. But first, what’s a third party cookie?
Ad Monsters
JANUARY 8, 2024
For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.
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