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What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52
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O que está acontecendo com os cookies de terceiros?

Monetize More

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

Cookies 52
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5 Social Media Advertising Trends | 2021

Banner Flow

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. Design your ads to promote positive engagement but avoid anything is clickbait. This represents a 10 per cent growth from the previous year.

Media 98
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5 Social Media Advertising Trends | 2022

Banner Flow

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. Design your ads to promote positive engagement but avoid anything is clickbait. This represents a 10 per cent growth from the previous year.

Media 52
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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The research measured the effectiveness of different media activated by Nescafé Dolce Gusto from January 2019 to April 2022. Some advertisers have responded that the notes themselves can be misleading.

Retail 97
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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech 52
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EU Report Recommends Banning Big Tech from Collecting Data for Advertising

VideoWeek

A 2019 report found that explaining to consumers how digital advertising works cuts their approval of it almost by half. Advertisers complained over Google’s lack of transparency in pricing and poor customer service, while publishers argued that this opacity “allows Google to retain hidden amounts” of ad spend.