InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? How Will Mobile Advertisers Pay for In-App Ad Campaigns in 2019? What in-app ad rates will brands pay throughout 2019? The answer isn’t always clear cut. Only time will tell.

CPM 52

CPM CPC Advertising Banner 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Lemonads

MAY 8, 2020

In realty, it has been nearly a year - august 2019 - since Google had already planned to make these changes. While some marketers and agencies see an opportunity to rebuild the digital advertising ecosystem off of a more secure infrastructure, others are anxious about losing their foundational tracking mechanism.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

Single Grain

APRIL 29, 2021

million in the Ethereum blockchain network: Blake Jamieson , a 36-year old Brooklyn artist, made over $46,000 in six weeks selling NFTs of his artworks: Just a few hours left on this @SuperRare auction! Dan Marino – painted in 2019 for Art Basel Miami show (SLS South Beach). Top NFT Marketing Agencies.

Agency 113

Agency Marketing Non-Profit SEO 113

Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

JULY 8, 2019

Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. This is ideal for agencies because they don’t require the budget for multiple tools or the resources for hiring and training employees. 2) Scalable Creation. 4) Optimization.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Paleo AdTech

DECEMBER 10, 2023

The latter was acquired by Cisco in 2019. Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

FEBRUARY 7, 2023

The latter was acquired by Cisco in 2019. Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Single Grain

JUNE 13, 2023

Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. The market is valued at a record $21.1 to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. million apps in Q1, 2019: the, biggest Google Play, has 2.1

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. Note: Need some reminders to level set?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Ad Beat

JULY 26, 2019

As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% In the last six months, PayPal has spent $20.4M

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

MARCH 8, 2023

News publishers are increasingly frustrated with how much of a say verification firms like Integral Ad Science and DoubleVerify have in their programmatic advertising businesses. But for the advertisers and agencies buying that inventory, these firms play a necessary, though imperfect, role.

Media 69

Media Conversion Machine Learning Audience 69

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. percent organic decline in revenues year-on-year.

Ad Tech 52

Ad Tech Audience Agency Media 52

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.]

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.].

Ad network 98

Ad network Ad Tech Ad Server Agency 98