AdExchanger

SEPTEMBER 6, 2022

McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands.

Ad Tech

YieldBird

APRIL 12, 2023

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising

Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry.

CPA

InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

Mobile Ads

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. I don’t see a wide utilization of fingerprinting,” said Mark Connon, COO of Tapad, an ad tech company that specializes in cross-device advertising. Originally published on Aug.

Cookies

Automatad Inc.

JANUARY 24, 2022

The analysis was conducted from a pool of actual media buys of independent agencies and agency holding companies to index the total US ad spending. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. . fall of ad spending in the top 10 ad categories while other categories expanded by 14.1%

Advertising

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world.

Demand Side Platform

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. Further, consider these stats from 2019. In short, lots of people use lots of apps on any given day.

Advertising

Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

Cookies

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. Alas, the good times were not to last.

Advertising

InMobi

DECEMBER 9, 2019

Between 2014 and 2019, pharmacies will have grown by almost 3% overall. To find out, we gathered insights from InMobi Pulse, which builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 The pharmacy space is a $312.6 billion market in the U.S.

Pharmaceuticals

OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. In that spirit, in 2019, we introduced OpenAudience , and in 2021, we introduced OpenAudience Access (OA Access). In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. .

Audience

Clearcode

OCTOBER 21, 2024

This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.

Cookies

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.

Cookies

Automatad Inc.

APRIL 6, 2022

Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . The Ozone Project’s technology comprises a permission-based identifier dubbed The Ozone ID, which has recorded an increased addressability of 85% currently, from 52% in 2019. The Current State of Ad Measurement. AdTech Trends.

Header Bidding

InMobi

AUGUST 12, 2019

InMobi Pulse builds a holistic understanding of the customers from across data sources ranging from the InMobi ad exchange which reaches 1.6 In looking at total app downloads across the three brands from March 2019, the vast majority occur on Thursday or Friday. So what does the data reveal?

Food

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

Header Bidding

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

Display Advertising

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

Retail

Monetize More

JANUARY 20, 2023

As of Jan 2023, ad revenue earnings are at the lowest level in the last 5 years, lower even than the low point presented during the height of COVID-related restrictions, and pretty much the same as in the first quarter of 2019. How was Q4 2022’s performance compared to Q4 21’s performance?

Native Advertising

Automatad Inc.

OCTOBER 27, 2023

It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. You can ask them to implement video header bidding for you.

Header Bidding

NewProgrammatic

MARCH 29, 2022

NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. The digital ad spend for video formats has also been rising, and as Statista predicts, in 2022, it will reach $43 billion. Brand safety and brand visibility. Mobile importance.

Advertising

VideoWeek

SEPTEMBER 20, 2024

EU Court Repeals Antitrust Fine Against Google for Search Ad Dominance The EU General Court has repealed an antitrust fine against Google, after the tech giant challenged the €1.49 The Sun in particular has been hit by falling traffic for its US-focussed site, which launched in 2019. billion penalty.

Retail

Digiday

SEPTEMBER 22, 2022

Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. We were testing them in 2019 and they did not work well for us. “I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. I’m not convinced it’s actually going to happen.

Media

Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. Apart from this, the publisher will continue selling rights for story adaptations with Hollywood studios since 2019 after partnering with the talent agency CAA. AdTech Trends.

GDPR

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” . “This behaviour by YouTube and Google is estimated to have impacted hundreds of thousands, to potentially millions, of children across the United States,” the two senators said in the letter.

Ad Tech

VideoWeek

JANUARY 5, 2024

Hasbro purchased the entertainment company for $4 billion in 2019, before putting it up for sale in 2022. Lionsgate Buys Entertainment One, Prepares to Spin Off Starz Lionsgate has completed its acquisition of Entertainment One (eOne) from Hasbro, in a deal worth $375 million. The two will become separate publicly traded companies.

Media

VideoWeek

AUGUST 19, 2022

According to Reuters , TikTok banned paid political ads in 2019 but campaigners have circumvented the ban by paying creators to promote their causes. “If TikTok Cracks Down on Paid Election Posts. TikTok is clamping down on influencers posting paid-for political messages ahead of the US midterms.

Media

VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. As a result of this new model, the company is reducing its workforce by “several hundred” workers.

Ad Tech

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe.

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