Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 98

Advertising Impressions CPM Cookies 98

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). However the DPC is being sued for inaction over complaints that date back to 2018. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data. an IP address for location).

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 98

Header Bidding Ad Inventory CPM Impressions 98

TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. Although question marks remain over whether the alternative ad targeting proposals it’s cooking up ( under close regulatory scrutiny in Europe ) will pass a dual review process, factoring in competition and privacy oversight, or not.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding Ad Inventory CPM Impressions 73

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Another complaint — against’s Google use of so-called ‘forced consent’ on its Android mobile platform — dates back to May 2018.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Digiday

MAY 7, 2023

Since California passed new privacy protections in the wake of the 2018 Cambridge Analytica scandal, a growing number of other states have recently followed suit with their own versions as Congress continues to explore federal legislation. But even if the raft of regulations coming online in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Sabesan has been working with Wingstop UK since 2018, having founded the company’s agency partner, Creative Nerds.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

MARCH 23, 2023

It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. Technological advances allow marketers the opportunity to design ad creatives in a manner that truly utilizes the power of mobile, while delivering the brand message in a compelling way. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

JUNE 9, 2022

It had built customisable solutions for media buyers (it was the first ad tech vendor to support custom algorithms for digital ad targeting and programmatic bidding) and embedded itself with publishers through direct integrations. Back then, AppNexus probably got maybe a two times multiple on ad budgets flowing through it (e.g.

Ad Tech 71

Ad Tech Marketing Media Advertising 71

Digiday

OCTOBER 20, 2022

“We’ve got a few films this year that won’t make a dollar,” said Time Studio’s president and COO Ian Orefice, who added that not every project needs to fulfill a financial goal and can instead prove its worth by reaching a new audience or be impactful from a cultural storytelling perspective. — Sara Guaglione.

Audience 69

Audience Advertising Media Pop-Up 69

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

JULY 21, 2022

The bill would also ban targeted ads for children, limit companies from profiting from sensitive topics—including health, race, religion, finances, and precise location data—and give more enforcement powers to federal and state officials, while also giving consumers the right to sue companies over data privacy matters.

Electronics 69

Electronics Finance Ad Targeting Communications 69

VideoWeek

DECEMBER 5, 2023

The group says that at least between May 25th, 2018 (when GDPR came into force) and July 31st this year, Meta has used personal data for advertising purposes across its platform without collecting consent to do so.

Media 52

Media GDPR Advertising Ad Targeting 52

Paleo AdTech

DECEMBER 10, 2023

So the team rebuilt the tech stack and delivered a proto-DMP, capable of developing targeting insights based on first-party databases (such as Delta’s SkyMiles accounts) and using those insights for website personalization, landing-page personalization and then ad targeting. [x+1]

Media 52

Media Click Through Rate Rich Media Ad Server 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Paleo AdTech

MAY 24, 2023

So the team rebuilt the tech stack and delivered a proto-DMP, capable of developing targeting insights based on first-party databases (such as Delta’s SkyMiles accounts) and using those insights for website personalization, landing-page personalization and then ad targeting. [x+1]

Media 40

Media Click Through Rate Rich Media Ad Server 40

Single Grain

JUNE 29, 2023

Work With Us The Surge of AI in Marketing In June of 2018, we saw the first version of ChatGPT come to light – GPT 1. This could apply to pricing decisions, ad targeting, content recommendations, and more, enabling an adaptability to market and consumer behavior changes like never before.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

Automatad Inc.

MARCH 23, 2022

While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-first ad targeting and data collection methods. . FTC set to target deceptive algorithms – Protocol. Meta sued once again over GDPR violations from 2018 – TechCrunch.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

AdvertiseMint

JANUARY 13, 2022

This information can be used to improve ad targeting on social media platforms and throughout your business. Which one do you think the average social media user is more likely to remember: the 2018 U.S. midterm election candidates or Wendy’s awful 2018 “ Like a Boss ” commercial?

Media 59

Media Marketing Audience Brand Awareness 59

Smart-Hub

MARCH 14, 2022

Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Contextual targeting works with keywords and web content. It never really went away! Apple’s SkadNetwork.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech 52

Ad Tech Audience Agency Retail 52

Karola Karlson

FEBRUARY 1, 2021

However, ads with relevance score of 8-10 usually have a lower cost than the rest. Find every ads’ relevance score. Nail your USP – unique value proposition Create eye-catching Facebook ad designs Make sure your ad targeting is focused on the right audience. January 2018 UPDATE. But do you really?

CPC 52

CPC CPM Click Through Rate Audience 52

TechCrunch Ads

JUNE 21, 2022

In a blog post, Meta said that its new system will apply to ads related to employment and credit as well as housing — likely in response to criticism of the company’s ad-targeting system in these areas, as well. officials have long accused Meta of discriminatory ad targeting practices.

Ad Targeting 98

Ad Targeting Ad Audience Advertising Audience 98

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance). Unified ID 2.0

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. “Their underlying ad serving, analytics and programmatic are as strong as anyone’s.

Ad Server 71

Ad Server Advertising Ad Tech Agency 71

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

TechCrunch Ads

MAY 16, 2022

Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. “RTB is the biggest data breach ever recorded,” argues the ICCL. and 197 billion times in Europe every day.”

GDPR 67

GDPR Non-Profit Ad Targeting Advertising 67

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Digiday

JULY 6, 2022

The organization’s ads in states like Ohio, Kansas and Louisiana have encouraged people to volunteer or sign petitions. million on ads since May 2018, when Facebook first began tracking and disclosing how much money various Pages spend on ads related to social issues, elections or politics.

Education 68

Education Ad Space Ad Targeting Advertising 68