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The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

VideoWeek

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Sabesan has been working with Wingstop UK since 2018, having founded the company’s agency partner, Creative Nerds.

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Meta Settles Department of Housing and Urban Development Complaint Over Ad Targeting

Adweek

The Department of Justice said Tuesday that it reached a settlement with Meta regarding a complaint filed in August 2018 with the Department of Housing and Urban Development over discriminatory uses of ad targeting options from then-Facebook.

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Meta Details Plans to Comply With DOJ Settlement Over HUD Discrimination Complaint

Adweek

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development.

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Lytics adds cloud data connection feature to improve ad targeting

Martech

Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech. COVID-19 has only sped up this marketing transformation. Learn more here.

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New Apple ad targets data brokers

TechCrunch Ads

The tech giant has made pro-privacy messaging an increasingly important plank of its brand over the past five years or so, leaning into blistering attacks on what CEO Tim Cook memorably dubbed the “data industrial complex” back in a major 2018 keynote speech.

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Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting

VideoWeek

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

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Google, NBCUniversal duking it out to be Netflix adtech provider

Martech

(a previous FreeWheel customer and current Netflix competitor) since 2018. Netflix hasn’t provided any details of its plans, how many ads will run, ad targeting, or reach. From outside, Netflix’s subscription price increase, the fourth since 2018, seems an odd choice. What Netflix is saying. Why we care.