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InMobi Wins 6 Key Awards at the DIGIXX Awards 2022

InMobi

GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in the hyperconnected world. Low-performing ads were eliminated, and the overall campaign hygiene was streamlined.

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The No-BS guide to Mobile App Monetization 2023

Monetize More

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. As there are options to go deep into the detailed audience targeting aspects, the engagement rate is pretty decent. Instagram ads convert better than display ads as of now : Conversion Rate for Instagram Ads: 1.08%.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

Not only are fullscreen video ads becoming more common on mobile devices, but the days of targeting audiences only through pre-roll ads are long gone. All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. owned a smartphone.

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Why should brands invest in video advertising?

Ad Beat

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Source: Hubspot. 39% of people cited explainer videos. . 10% said video blogs. .

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. The engagement rate is high. For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. Who is your target audience?

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR).