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The rise of the chief AI officer 

Digiday

In particular, the role of chief AI officer is starting to pop up more across companies. But as the adoption of AI becomes more widespread across other industries, it’s likely this role will gain traction in other industries also, experts believe, echoing the early rise of the chief mobile officer circa 2011.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Interclick goes public in 2009 (Mike Katz is second from left).

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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

Key competitors were Massachusetts-based Engage and DoubleClick, which signed large publishers up to “exclusive” contracts, John says, leaving them with unsold inventory. Bean case study, while admitting DoubleClick’s ‘ Boomerang ‘ may have popped up first.

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The Ultimate Pop-Under Ads Guide (update 2021)

Lemonads

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’

Digiday

Co-founded Wednesday, an ad agency (2011). Co-founded Nowmanifest, a fashion blog (2011). Ian Schatzberg’s resume at-a-glance. Founded General Idea Agency (2018). Far too often, queer and trans-people are not given a seat at the decision-making table,” Schatzberg said.

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The Press Release Parade: Halloween Personality Profiling

Advertising to Baby Boomers

28 July 2011 The Press Release Parade I’m on the list. COSTUME 2: POP CULTURE RELATED 45% of people whose Halloween costumes are inspired by pop culture are the "value shopper" persona type (i.e. Entertainment enthusiasts" (43%) are also likely to dress as pop culture icons. Has it been this long? Nowadays still applies.

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