Adweek
JANUARY 20, 2023
Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.
Fuel Lines
MARCH 29, 2018
Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.
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Fuel Lines
MAY 19, 2016
Many agency owners know that the current RFP system is flawed but, what should take it’s place? He is working to transform the way clients go about hiring an agency like yours. Blair likes to remind agencies that there is no such thing as the cost of selling, only the cost of buying.
Fuel Lines
JANUARY 7, 2016
The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business.
Fuel Lines
NOVEMBER 17, 2013
For agencies to grow new business, they have to attract and retain talent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff. © 2012 Onward Search .
Fuel Lines
FEBRUARY 17, 2014
In a recent survey, 63% of agencies state that there will be more competition for new business. Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing. Guest post written by Mark Sneider, Owner/President of RSW/US.
Fuel Lines
JANUARY 4, 2017
Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.
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