Paleo AdTech

JULY 6, 2022

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.

Media 45

Media Ad network Ad Server Entertainment 45

Clearcode

FEBRUARY 25, 2022

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Kevel

JULY 13, 2022

PC: James, we met each other - it's a great question because the first time we spoke I think was 2011. There were not many people trying to create the foundational infrastructure for people to build their own ad platform. Doing your own thing was not a thing in 2011. PC: Indeed. Why did Kevel acquire Velocidi?

Conversion 52

Conversion Shipping Retail Machine Learning 52

Paleo AdTech

DECEMBER 10, 2023

billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas ad server and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It had recently acquired a search marketing firm called Decide Interactive.

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It had recently acquired a search marketing firm called Decide Interactive.

Ad network 98

Ad network Ad Tech Ad Server Agency 98

Paleo AdTech

JANUARY 18, 2022

billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas ad server and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”).

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

VideoWeek

JANUARY 27, 2023

The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Ad Server Agency 59

VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Publica Enlists Commercial Director EMEA Steph Miller. Steph Miller has been appointed Commercial Director, EMEA, at Publica.

GDPR 65

GDPR Cookies Agency Ad Tech 65