article thumbnail

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

article thumbnail

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

article thumbnail

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

GDPR 64