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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers.

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