Paleo AdTech
DECEMBER 10, 2023
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.
Paleo AdTech
JANUARY 25, 2022
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.
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Paleo AdTech
DECEMBER 10, 2023
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Ad Monsters
MAY 23, 2022
The leadership and support teams we met in 2011 continue to work hard for and with us. Ad ops partners know this and can handle many, if not all, of these tasks. Part of what a publisher ad ops team does is work on streamlining workflow and enhancing their business via ad ops improvements.
Paleo AdTech
DECEMBER 10, 2023
Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.
Paleo AdTech
OCTOBER 26, 2021
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Paleo AdTech
DECEMBER 10, 2023
“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. It was shut down in favor of AppNexus in 2011. Urschel’s memories of ad tech are definitely mixed. A year later, Microsoft wrote down its $6.2
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