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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.