38. Brian Lesser – from 24/7 to Xaxis and Xandr
Paleo AdTech
DECEMBER 10, 2023
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.]
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