Remove 2011 Remove Ad Server Remove Agency Remove Impressions
article thumbnail

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.]

article thumbnail

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.].