38. Brian Lesser – from 24/7 to Xaxis and Xandr
Paleo AdTech
DECEMBER 10, 2023
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.
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