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29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether Ad:ECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)

Ad Exchange 52
Ad Exchange Ad network Non-Profit Ad Tech 52
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29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether AdECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)

Ad Exchange 52
Ad Exchange Ad network Non-Profit Ad Tech 52
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