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29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52
Ad Exchange Ad network Non-Profit Ad Tech 52
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29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52
Ad Exchange Ad network Non-Profit Ad Tech 52
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